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Social media has revolutionized our lives. We can interact with family members who are abroad without the constraints of location or time and even visit a coffee shop based on positive online reviews.
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Social media has revolutionized our lives. We can interact with family members who are abroad without the constraints of location or time and even visit a coffee shop based on positive online reviews. 91% of retail brands now use two or more social media platforms while internet users have an average of 5 social media accounts. With an increase in advertisements, messages and images, it’s only prudent to invest in B2B social media marketing. However, with the wrong B2B social media strategy, your efforts won’t amount to much.
Here are some common mistakes to avoid. Separating Your SEO from Social Media Failing to integrate your social media with SEO is a great mistake most B2B leaders make unknowingly. Social media is able to get you organic traffic that you can’t easily capture elsewhere. Interested prospects are likely to check your social media pages when researching your company. Online reviews also portray your business either in a positive or negative light. Ignoring Images While a lot of people assume content is key to engaging users, images are what catches a reader’s attention. Using the right images is essential. You can easily get high quality photos online or create these images. Ensure the photos are visually appealing to attract readers to your posts.
Using Resources on Unsuitable Platforms Having a robust social media industry is critical. Nonetheless, you don’t have to be everywhere. This particularly applies to companies with limited resources. Make sure that you’re only targeting platforms that are likely to generate returns on your investment. It’s not easy to know the right platform especially of you don’t know your target audience. Starting with the right B2B social media strategy is key to connecting with your audience. If not sure about where to start, you can begin with Facebook. Facebook has over 1 billion active users and it’s a great site for B2B organization to interact with their target audience.
Inconsistency You created an awesome social profile, got a couple of followers, but nothing else is happening. Neglecting your social media presence could be a costly mistake. When a customer browses through your profile and find that posts have not been updated in months, they’ll be disappointed. A consistently updated social profile assures customers about your responsiveness and the value you have in your company. You probably may not have time to do this on a daily basis. Fortunately, this can be outsourced.
Steering Clear of Video Content is king. Nevertheless, presentations and videos can help you attract a new audience on social media. Video has become increasingly popular with 87% of marketers using video. Create a video that demonstrates what product or service you have to offer. This could also be in form of product reviews, case studies or even a short webinar. If you lack video editing capabilities or simply do not have time, live video would be an excellent option. Facebook has a live platform that you can use to target specific viewers. Focus on building relationships with influencers to get more brand mentions and retweets.
Not Investing in Advertising Different social media platforms have paid advertising features that can make your brand stand out. The good thing is that you don’t need to have a huge budget. Aim to reach out to a broader audience if you are not sure about the people you are targeting. Social media marketing can either make or break you. The right B2B social media strategy can positively impact your company. By applying the tips listed above, you can make your strategy better and generate more sales.
