Abdullah Bahabri Redefining Personalized Scents with Perfume-Mixing Smart Tech Machine for Perfume Designers

1. Abdullah Bahabri: Redefining Personalized Scents with Perfume-Mixing Smart Tech Machine for Perfume Designers Essential Oils, Aromatic Scents, Drinkable and Edible Scents, Perfumery. The art or the process of making perfume is called Perfumery. In fragrances, some phrases are used to identify and determine the smells. They are called - Top Notes (lightest), Middle Notes (heart notes), and Base Notes (deep). The top notes are fragrances that are the lightest and smell fresh like Citrus or Aaquatic. The middle notes are a combination of the top and the base notes and the smell emerges after a few seconds of the top note evaporating. The base notes add depth and stay the longest smell like Vanilla or Tonka. Perfumery is both scientific as well as artistic. A combination or mix of synthetic or natural ingredients, these fragrances are sold as perfumes, scents, colognes, deodorants, sprays, scented and fragrant-infused products, etcetera. Perfumes undergo different methods where their fragrance and scents are extracted. Steam Distillations, Boiling, Solvent Extractions, Carbon dioxide Extractions, Enfleurage, and Cold Pressing. Our Woody, Musky, Citrusy, Gourmand, Floral, Fruity, Spicy, Aquatic, Green, Fresh, and much more. Perfumes are used as a form of expression, fashion, art, personality, and character, there are many perfume designers and creators out there creating, personalizing, and replicating their desired fragrance notes. Therefore in this article, we will be sharing insights into a Saudi Arabian company - Nota Nota, that manufactures and produces a perfume-mixing smart tech machine and is known for its role in shaping the future of perfumery. Founded by CEO and Entrepreneur - Abdullah Bahabri, Nota Nota offers people help in designing and creating unique and personalized branded scent customization. About the Founder and CEO at Nota Nota - Abdullah Bahabri: The Founder and Chief Executive Officer at Nota Nota is Abdullah Bahabri. An entrepreneur and a game changer who has always thought innovatively and creatively, always aspired to do something that would become global and widely known. With a lot of passion and vigor, Abdullah wanted to leave an impact with whatever it was that he worked on or put his mind towards. Even through failure, struggles, roadblocks, lack of trust, and the many years it took to ideate his dreams and goals, the founder kept walking forward and was always working and consistent in his efforts. The inspiration behind this venture started in 2014 when Abdullah met up with a friend who was a perfumer. The founder discovered that his friend - an expert in his field, works in a

2. company where the focus on perfume innovation is in products that originated from the concepts of the Fourth Industrial Revolution. He uses Artificial intelligence (AI) technology to directly send customers and clients their bottles that have been individually and uniquely personalized as requested and preferred. This moment in time was where the inspiration behind Nota Nota and its ideation began. About Nota Nota: Nota Nota was founded in the year 2014 and is established and located in Riyadh, Saudi Arabia. Founded by Abdullah Bahabri, the company specializes in manufacturing, producing, and marketing a smart tech perfume-mixing machine that allows designers, creators, and interested customers to design, create, and form personalized scents as per their preferences. “One Machine, Endless Possibilities.” The personalized scents and fragrances are made from the 12 Tola’s which are also manufactured and sold by the business. The word “Tola” is a phrase given to “an important unit of measurement for attars”, where“attars” entail precious fragrant oils and ouds in perfumery. Nota Nota is trusted by well-recognized businesses and enterprises, such as - Tamashee, Whites, Rubaiyat, Selfridges&Co, Design Society, Chaumet Paris, Four Seasons, and STC. “From the first days in the business world, I had a passion for new ideas. In 2014, I decided that it was time to do something original. I founded Nota Nota. I'd always dreamed of starting a company with a meaningful product in Arabia and taking it international, and I think I'm on the right track." - Abdullah Bahabri - CEO and Founder at Nota Nota. Helping passionate designers and creators, Nota Nota was founded to help people design a product that they identify most with, a new scent for every occasion as desired, and the freedom to share the recipes of fragrant notes that have been created. The process and time that the smart tech perfume-mixing machine takes is just a few seconds, and you’ll have your unique scent made by your hands. Made for everyone - for customers and business enterprises, Nota Nota has also developed and released a downloadable phone app that acts as a remote control in the process of making your scents. The company was awarded the “iF Design Award” in 2018 for its recognition of personal touches and exceptional design.