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Innovative Digital Marketing Strategies for Local Businesses Collaborate With a Local Influencer You might not have a budget to buy a promotional post from an Instagram blogger with 1 million followers, but micro-influencers can be just as (if not more) effective. Write Your Business into A Local Narrative People love stories! That’s perhaps one of the most essential parts of human experience – creating and consuming stories. You can create a story around your brand to make it more memorable. Create Search-friendly Content About Your Town Local SEO is a great way to get more customers. First, you bring more traffic to your website, then you get more foot traffic in your store. Join And Engage on Local Online Groups By joining an Online Group in your district, you kill two birds with one stone: you are able to learn more about your clients and at the same time promote your business. Utilize Your “Localness” In Digital Marketing As a local business, you have an inherent advantage over corporations and chains in that it’s much harder for them to target specific locations since their shops are everywhere. You can benefit from this by creating such hyper- focused ads yourself. Take Care of All the Reviews Use a social media monitoring tool to make sure you notice every time your company gets mentioned, both on review platforms and elsewhere. www.envicionstudio.com.my