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GfK Displays (Monitors) Ukraine July 2011 Valentina Pechonchik GfK Ukraine

GfK Retail and Technology. GfK Displays (Monitors) Ukraine July 2011 Valentina Pechonchik GfK Ukraine E-mail address: Valentina.Pechonchik@gfk.ua Tel.: +380/44/230-0260 (int. 1705). GfK Retail and Technology. Channel structure Ukraine. Panelmarket. B2B. B2C. CES. Computer Shops.

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GfK Displays (Monitors) Ukraine July 2011 Valentina Pechonchik GfK Ukraine

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  1. GfK Retail and Technology GfK Displays (Monitors) Ukraine July 2011 Valentina Pechonchik GfK Ukraine E-mail address: Valentina.Pechonchik@gfk.ua Tel.: +380/44/230-0260 (int. 1705)

  2. GfK Retail and Technology Channel structure Ukraine Panelmarket B2B B2C CES Computer Shops System Houses TCS+OES Chains+HM Ind.+VS IT-Resellers IT MailOrder Electric Sp. Variety St. Pure Players Mobile Phone Specialists Office Equipment Spec. Computer Hardware - Separately reported channels

  3. GfK Retail and Technology Universe / Sample UKRAINE 2010 vs. 2011 Total Sample July 2011 – 3893

  4. GfK Retail and Technology Retail organizations with minimum 6 outlets. They have a large assortment mainly with brown and white goods. DEFINITION Definition of GfK Channels Telecommunication Specialists (TCS): DEFINITION The main turnover of telecom specialists is made with mobile phones products (at least 50%) Consumer Electronic Stores (CES): Computer Shops and System Houses: DEFINITION of Computers Shops These retailers (who mainly sell computer material and have a retail outlet) make more than 50% of their turnover by selling computer hardware, peripherals and supplies. Their main target group is private consumers DEFINITION of System Houses Definition: These retailers rely on B2B sales for the majority of their business. As for VAPs, a significant part of the turnover is based on client orientated system advice, tailor-made solutions, training software, services etc.

  5. MONITORS

  6. Included in this product group • Examples of Products: • Excluded from this product group • Examples of Products: Definition Displays are all kind of displaying devices for electronic signals (analogue or digital) using CRT, LCD, OLED, Plasma or any other/further Screen Technology. Displays are connected to a computer, Notebook, Network, camera or any other electronic device for displaying information. Various additional functions can be integrated in the display device or its standing, such as USB-Hubs, Microphones, Loudspeakers, Cameras, etc. Also Displays which are showing “stored content” without cable/wireless connection to electronic devices are included in this category. Displays do not have a build in TV-Tuner. Rackmount Monitors are also part of this product group (like the products from APC).

  7. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

  8. PRJ 71588 - RG 1489913 - RP 5366739 - ID 79668019 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH50A.tmp 2011-08-29 11:12:39 COLUMN MONITORS JUN10 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS Total USD SH1 TH1 71588 1489913 5366739 7176 7173

  9. PRJ 71588 - RG 1489913 - RP 5366739 - ID 79668021 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH50D.tmp 2011-08-29 11:12:39 COLUMN MONITORS JUN10 - JUL11 Ukraine Panelmarket LG LCD-DISPLAY UA - Total (Total) LG MONITORS Total USD SH1 TH1 71588 1489913 5366739 7176 7173

  10. PRJ 71588 - RG 1489913 - RP 5366740 - ID 79668022 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH50F.tmp 2011-08-29 11:12:40 COLUMN MONITORS JUN10 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS Total UAH SH1 TH1 71588 1489913 5366740 7189 7186

  11. PRJ 71588 - RG 1489913 - RP 5366740 - ID 79668023 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH511.tmp 2011-08-29 11:12:41 COLUMN MONITORS JUN10 - JUL11 Ukraine Panelmarket LG LCD-DISPLAY UA - Total (Total) LG MONITORS Total UAH SH1 TH1 71588 1489913 5366740 7189 7186

  12. PRJ 71588 - RG 1489913 - RP 5366741 - ID 79668024 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH513.tmp 2011-08-29 11:12:42 COLUMN_STACKED_100 MONITORS Sales Units %,Sales Value % August 2010 - July 2011 Ukraine Panelmarket UA - Total (Total) LG MONITORS LCD/CRT SH1 TH1 71588 1489913 5366741 7202 7199

  13. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

  14. PRJ 71588 - RG 1489913 - RP 5366742 - ID 79668025 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH515.tmp 2011-08-29 11:12:42 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands SU% SH1 LOB 1011+13 71588 1489913 5366742 7213 7210

  15. PRJ 71588 - RG 1489913 - RP 5366743 - ID 79668026 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH517.tmp 2011-08-29 11:12:43 COLUMN_STACKED_100 MONITORS Sales Value % Y2010 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands SV% SH1 LOB 1011+13 71588 1489913 5366743 7225 7222

  16. PRJ 71588 - RG 1489913 - RP 5366744 - ID 79668028 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH519.tmp 2011-08-29 11:12:44 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brand price SH1 TH1 71588 1489913 5366744 7237 7234

  17. PRJ 71588 - RG 1489913 - RP 5366744 - ID 79668027 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH51B.tmp 2011-08-29 11:12:45 LINE_TABLE MONITORS Price Index % JUN10 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brand price SH1 TH1 71588 1489913 5366744 7237 7234

  18. PRJ 71588 - RG 1489913 - RP 5366745 - ID 79668029 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH51D.tmp 2011-08-29 11:12:45 FLAGS MONITORS Growth % JUN11-> July 2011 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands growth % SH1 TH1 71588 1489913 5366745 7248 7245

  19. PRJ 71588 - RG 1489913 - RP 5366746 - ID 79668030 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH51F.tmp 2011-08-29 11:12:47 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS distr SH1 TH1 71588 1489913 5366746 7259 7256

  20. PRJ 71588 - RG 1489913 - RP 5366747 - ID 79668031 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH521.tmp 2011-08-29 11:12:48 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS distr(2) SH1 TH1 71588 1489913 5366747 7270 7267

  21. PRJ 71588 - RG 1489913 - RP 5366748 - ID 79668032 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH523.tmp 2011-08-29 11:12:49 HITLIST MONITORS July 2011 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL SH1 TH1 71588 1489913 5366748 7281 7278

  22. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668033 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH525.tmp 2011-08-29 11:12:50 HITLIST MONITORS July 2011 Ukraine Panelmarket SAMSUNG LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  23. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668037 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH527.tmp 2011-08-29 11:12:51 HITLIST MONITORS July 2011 Ukraine Panelmarket LG LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  24. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668036 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH529.tmp 2011-08-29 11:12:52 HITLIST MONITORS July 2011 Ukraine Panelmarket ASUS LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  25. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668034 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH52B.tmp 2011-08-29 11:12:53 HITLIST MONITORS July 2011 Ukraine Panelmarket ACER LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  26. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668035 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH52D.tmp 2011-08-29 11:12:54 HITLIST MONITORS July 2011 Ukraine Panelmarket VIEWSONIC LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  27. PRJ 71588 - RG 1489913 - RP 5366749 - ID 79668038 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH52F.tmp 2011-08-29 11:12:55 HITLIST MONITORS July 2011 Ukraine Panelmarket PHILIPS LCD-DISPLAY UA - Total (Total) LG MONITORS Brands HL(2) SH1 TH1 71588 1489913 5366749 7292 7289

  28. AGENDA Monitors: 1 • General market overview 2 • Competitive review 3 • Channel dynamics 4 • Market classification by price 5 • Development in technology

  29. PRJ 71588 - RG 1489915 - RP 5366813 - ID 77544137 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH37E.tmp 2011-08-29 10:35:53 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) SAMSUNG Monitors channels SU% SH1 LOB 1011+13 71588 1489915 5366813 4122 4119

  30. PRJ 71588 - RG 1489915 - RP 5391887 - ID 77787611 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH380.tmp 2011-08-29 10:35:54 COLUMN_STACKED_100 MONITORS Sales Value % Y2010 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) SAMSUNG Monitors channels SU%(2) SH1 LOB 1011+13 71588 1489915 5391887 4134 4131

  31. PRJ 71588 - RG 1489913 - RP 5366752 - ID 79668041 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH535.tmp 2011-08-29 11:12:57 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS channels price SH1 TH1 71588 1489913 5366752 7327 7324

  32. PRJ 71588 - RG 1489913 - RP 5366754 - ID 79668050 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH549.tmp 2011-08-29 11:13:04 FLAGS MONITORS Growth % JUN11-> July 2011 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS channsel growth % SH1 TH1 71588 1489913 5366754 7360 7357

  33. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668047 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH539.tmp 2011-08-29 11:12:59 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  34. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668043 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH53B.tmp 2011-08-29 11:12:59 LINE_TABLE MONITORS Price Index % JUN10 - JUL11 Ukraine Panelmarket Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  35. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668046 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH53D.tmp 2011-08-29 11:13:00 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket CES LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  36. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668042 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH53F.tmp 2011-08-29 11:13:01 LINE_TABLE MONITORS Price Index % JUN10 - JUL11 Ukraine Panelmarket CES LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  37. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668049 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH541.tmp 2011-08-29 11:13:02 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket COMPUTER SHOPS LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  38. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668045 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH543.tmp 2011-08-29 11:13:02 LINE_TABLE MONITORS Price Index % JUN10 - JUL11 Ukraine Panelmarket COMPUTER SHOPS LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  39. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668048 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH545.tmp 2011-08-29 11:13:03 LINE_TABLE MONITORS Price USD JUN10 - JUL11 Ukraine Panelmarket Systemhouses LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  40. PRJ 71588 - RG 1489913 - RP 5366753 - ID 79668044 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH547.tmp 2011-08-29 11:13:04 LINE_TABLE MONITORS Price Index % JUN10 - JUL11 Ukraine Panelmarket Systemhouses LCD-DISPLAY UA - Total (Total) LG MONITORS brands in channels price SH1 TH1 71588 1489913 5366753 7349 7346

  41. PRJ 71588 - RG 1489913 - RP 5366755 - ID 79668052 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH54B.tmp 2011-08-29 11:13:05 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS distr in channels SH1 TH1 71588 1489913 5366755 7371 7368

  42. PRJ 71588 - RG 1489913 - RP 5366755 - ID 79668051 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH54D.tmp 2011-08-29 11:13:05 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket CES LCD-DISPLAY UA - Total (Total) LG MONITORS distr in channels SH1 TH1 71588 1489913 5366755 7371 7368

  43. PRJ 71588 - RG 1489913 - RP 5366755 - ID 79668054 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH54F.tmp 2011-08-29 11:13:06 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket COMPUTER SHOPS LCD-DISPLAY UA - Total (Total) LG MONITORS distr in channels SH1 TH1 71588 1489913 5366755 7371 7368

  44. PRJ 71588 - RG 1489913 - RP 5366755 - ID 79668053 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH551.tmp 2011-08-29 11:13:07 TABLE MONITORS Distribution JUL11 Ukraine Panelmarket Systemhouses LCD-DISPLAY UA - Total (Total) LG MONITORS distr in channels SH1 TH1 71588 1489913 5366755 7371 7368

  45. PRJ 71588 - RG 1489913 - RP 5366756 - ID 77939880 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH553.tmp 2011-08-29 11:13:08 COLUMN_STACKED_100 MONITORS Sales Units % MAR11 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU% SH1 TH1 71588 1489913 5366756 7382 7379

  46. PRJ 71588 - RG 1489913 - RP 5366757 - ID 79668056 TH1 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH555.tmp 2011-08-29 11:13:09 COLUMN_STACKED_100 MONITORS Sales Value % MAR11 - JUL11 Ukraine Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU%(2) SH1 TH1 71588 1489913 5366757 7394 7391

  47. PRJ 71588 - RG 1489913 - RP 5366758 - ID 79668058 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH557.tmp 2011-08-29 11:13:10 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket Panelmarket LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU%(3) SH1 LOB 1011+13 71588 1489913 5366758 7406 7403

  48. PRJ 71588 - RG 1489913 - RP 5366758 - ID 79668057 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH559.tmp 2011-08-29 11:13:10 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket CES LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU%(3) SH1 LOB 1011+13 71588 1489913 5366758 7406 7403

  49. PRJ 71588 - RG 1489913 - RP 5366758 - ID 79668060 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH55B.tmp 2011-08-29 11:13:11 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket COMPUTER SHOPS LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU%(3) SH1 LOB 1011+13 71588 1489913 5366758 7406 7403

  50. PRJ 71588 - RG 1489913 - RP 5366758 - ID 79668059 LOB 1011+13 / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH55D.tmp 2011-08-29 11:13:12 COLUMN_STACKED_100 MONITORS Sales Units % Y2010 - JUL11 Ukraine Panelmarket Systemhouses LCD-DISPLAY UA - Total (Total) LG MONITORS brands by channels SU%(3) SH1 LOB 1011+13 71588 1489913 5366758 7406 7403

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