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Do’s (and don’ts) of getting ink

Do’s (and don’ts) of getting ink. Or How to Leverage your Brand. Presented by:. Do: Have Clarity. Determine exactly what you want to accomplish: Degree of visibility Allocators only? Allocators and showcase expertise? Full blown marketing and PR program Social media level

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Do’s (and don’ts) of getting ink

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  1. Do’s (and don’ts) of getting ink Or How to Leverage your Brand Presented by:

  2. Do: Have Clarity • Determine exactly what you want to accomplish: • Degree of visibility • Allocators only? • Allocators and showcase expertise? • Full blown marketing and PR program • Social media level Don’t: expect everyone to be as impressed with you as you are but be confident.

  3. Do: Be selective • Visibility is good to a selective segment, especially those who understand your market • Trade publications and websites • Database collectors • Business vendors • Specialized associations and groups • Managed Fund Blogs

  4. Do: Start small • Attend industry conferences; have your elevator speech ready for allocators, press and brokers • Have your performance listed in database website. Be consistent. Always provide updates good and bad. • Determine what trade publications or websites appeal to you and where you would like to pursue a relationship. • Start your own blog or write columns

  5. Do: Profiles Be open to profiles on all levels

  6. Do: Thought Leadership Write articles on on your sweet spot Provide technical chart commentary

  7. Do: Smart promotion • Leverage your expertise: if you specialize in trading grains, get your name out there as an expert journalists can call upon for comments. • Make sure you have a website that is functional. • Set rules: be on the record, but be very clear with journalist if you are not on the record. • Send your commentary, blog links, previous work to appropriate publications/sites. • Be patient.

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