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Week 12: Social Commerce

Week 12: Social Commerce. MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff , and Paul Weinberg. Agenda. Prior Lecture Recap Social Commerce Class Capstone Exercise Next Week. Prior Lecture Recap. Prior Lecture Recap.

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Week 12: Social Commerce

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  1. Week 12: Social Commerce MIS5001: Management Information Systems David S. McGettigan Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg

  2. Agenda • Prior Lecture Recap • Social Commerce • Class Capstone Exercise • Next Week

  3. Prior Lecture Recap

  4. Prior Lecture Recap eCommerce • Features and associated business value of the Web • B2B, B2C, C2C, C2B, eGovernment • Crowdsourcing • Characteristics • Benefits • Drawbacks Source: www.cio.com: “State of the CIO”

  5. Social Commerce The world has achieved brilliance without wisdom, power without conscience. Our is a world of nuclear giants and ethical infants. Omar N. Bradley

  6. Social Commerce • Social Commerce – essentially using social media as part of eCommcerce • Examples: • Rating sites • Online shopping or “social shopping” • Class Discussion: What sites do you use? • What are the business models for each and are they sustainable? • Are their opportunities for “traditional” businesses to partner or acquire them?

  7. Example: Angie’s List Angie’s List Demo Source: angieslist.com

  8. Example: TurnTo.com Source: turnto.com

  9. Background on Recruiting • What is the business process around recruiting? • Taleo Demo • How would the business process differ for executive recruiting?

  10. Google Case • In what ways do you think the hiring manager is better or worse off for having additional data available via a Google search? • What do you think the hiring manager should do? • What aspects of the expert commentary do you agree and disagree?

  11. Next Week Apple Case and Course Review

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