1 / 11

Department for Transport Monitoring and Evaluation Masterclass

Department for Transport Monitoring and Evaluation Masterclass. Travel Information. Robert Murray, Senior Consultant, Steer Davies Gleave. What is Transport Information?. There are two ways of looking at it:

erica-nolan
Download Presentation

Department for Transport Monitoring and Evaluation Masterclass

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Department for TransportMonitoring and Evaluation Masterclass Travel Information Robert Murray, Senior Consultant, Steer Davies Gleave

  2. What is Transport Information? • There are two ways of looking at it: • How service providers/Local Authorities communicate service provision to existing and potential users • How users travel from A to B • Lots of potential access points: • Friends and family • Print: service timetables, at stop publicity • Online: websites, journey planners, apps • Wayfinding Transport Information

  3. What is Transport Information? • How useful is the information provided? • How would you go about evaluating the different options? • How effective is it at influencing people’s decisions? Transport Information

  4. Surveys • Speak to existing users about particular aspect of travel information • What is their reason for choosing this type of information? • Do they use it independently or with other sources? • What would they have done if they didn’t have access to a particular piece of information? • Use existing contact lists (assuming they’ve agreed to follow up communications) • Offer incentives to reward users for sharing their opinion Transport Information

  5. i-Travel York User Survey Transport Information

  6. User Testing • Evaluate effectiveness of travel information • Useful to see how people interact in real time • Do they understand? • If they don’t, what did they find difficult? • Does it tell them everything they needed to know? • Would they use it again? • Excellent qualitative analysis which can sometimes be quite eye-opening Transport Information

  7. Choose How You Move User Testing • One room, 20 different participants • Two different tasks • Follow a discrete set of tasks using the new journey planner • Try three different journey planners without instruction • Recorded their screen to see how they interacted throughout • Recorded their voice so they could explain what they were doing • Completed a simple questionnaire at the end to summarise their opinions Transport Information

  8. Analysis of user information • Using statistics from website visits to determine usage trends • Google Analytics • How are people accessing the site? • Where are they coming from? • When are they accessing the information? • How much time do they spend on the site? • Do they come back? Transport Information

  9. Analysis of user information • Journey Planner-based Stats • Where are people planning their journeys? • When are they planning them? • What modes of transport do they search for? • But does the user actually go on to make that journey? • The holy grail of analysis! Transport Information

  10. Choose How You Move User Testing Transport Information

  11. Your thoughts? Transport Information

More Related