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Managing Intellectual Property Assets in International Business

Contents. 1. Taking the Decision to Export2. IP and Exports 3.Ten points for integrating IP in an export plan. Taking the Decision to Export. Exporting involves considerable investments in financial, managerial and production resources. Importance of an Export Plan:to develop a a clear export

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Managing Intellectual Property Assets in International Business

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    1. Managing Intellectual Property Assets in International Business Anil Sinha, Counsellor, SMEs Division World Intellectual Property Organization (WIPO)

    2. Contents 1. Taking the Decision to Export 2. IP and Exports 3. Ten points for integrating IP in an export plan

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