Self Service Advertising - ShopWhere

1. Self Service Advertising Empowering you in online advertising.

2. "It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea." - David Ogilvy

3. Self Service Advertising Self Service Advertising = Do - It - Yourself Self Service Advertising as ShopWhere has defined it is where the advertiser is given 24/7x365 days a year control of their print, images, videos, and social sharing, without the need of specialist marketing companies, private consultants, or digital online experts. It is helpful in controlling costs, but not at the expense of quality in advertising or search engine optimization. The result is that the advertiser reaches the greatest number of customers efficiently and are presenting quality advertising.

4. Benefits of Self Service Advertising ● Easy to use. ● Gives you Control of your advertisements ● Ability to create and update your advertisements whenever you want. ● Saves time and are cost effective ● Provides selectable tools and methods depending on your advertising requirements.

5. How Self Service Advertising helps small businesses Over the past decade, self serve advertising platforms have proven themselves to be a starting point for creating successful niche business models. They work using low maintenance principles. They have provide more controls directly to merchants, and have helped reduce the overall cost of acquiring customers. Self service platforms enable the potential for earning profits by providing the ability to create unlimited ads for one yearly fee or via micro-budget ads. Such self service platforms are becoming popular. Companies are finding that self serve platforms are empowering their businesses and helpful in expanding digital foot-print.

6. How Self Service Advertising helps small businesses (Cont.) 1. Simple to use 3. Transparency Business or individual can create an advertisement and have it shared in minutes. Analyze your ads in terms of visibility and rank well in SERPs. 2. Ads Management Control 4. Time Saving Create, update, preview, delete your advertisement anytime you want. Self service is quick, reliable, simple, flexible, and direct. One also is not required to be an IT programming guru.

7. How Self Service Advertising helps small businesses (Cont.) 5. Constantly Evolving with the Changing Technology 7. Cost Control The technologically up-to-date self service advertising platform provides the ever churning whirlpool of new and exciting tech-marketing trends. Advertising budgets are easily controlled. There is no third-party marketing consultancy company required. For example, ShopWhere offers a yearly subscription to publish as many ads as one requires, and has one fixed cost i.e. no ongoing cpc budget(s). 6. Complete Control You are free to use your own knowledge and experience to experiment and come up with unique advertising ideas and have them live quickly.

8. How Self Service Advertising helps small businesses (Cont.) 9. Personalisation Unlike regular advertising, you are completely free to harness the power of personalisation and intuitiveness to make your self service advertisements stand out. 8. Direct Consumer Involvement Provides your customers methods by which they can reach you and you reach them. Social media connectivity from the self service advertising platform is very important, both for you as a business and for your customers. 10. Boosts Web Traffic Self service advertising increases a business's digital footprint. Fully-functional and optimized, they help bring you in front of customers, adding on to your brand visibility and credibility.

9. Thoughts from industry leaders about using self service ad platforms “Self-serve platforms are increasingly successful and will certainly be in the long term. Early attempts at self-serve faced heavy market education problems on the value of digital and how to use online ordering. Now SMBs are increasingly comfortable purchasing what they need to succeed online. That said, it isn’t as easy as it should be. Most current models don’t make it easy to build quality ad creatives, which is needed for any ad campaign to even run — consequently, SMBs are too intimidated or concerned with the cost to even start. Also, current models underestimate the service layer needed to ensure all questions a SMB might have are addressed. While a service layer may undercut a pure self-serve model, it’s necessary to get people initially comfortable so they can completely trust self-serve in the future.” – Victor Wong, PaperG

10. “One thing that small businesses have in common is that they’re time-starved and only have so much time in the day to dedicate to online marketing. The priority, first and foremost, is running their business. This makes self-serve online marketing platforms really beneficial, especially if they have the right features, are easy to use, and save time. With the right platform, a small business can develop a professional-looking marketing campaign in a short timeframe, so they can quickly get back to running day-to-day operations.” – Chris Litster, Constant Contact “Self-serve platforms are ideal for SMBs as they allow business owners to deploy marketing campaigns with minimum marketing resources … As long as self-serve platforms can continue to provide businesses with meaningful reach on high quality websites and apps, they are here to stay. It is also critical that self-serve platforms gives their businesses actionable reports on campaign performance in a transparent and simple way.” – Arun Krishnan, AdLeads “I think a couple of challenges for SMBs taking advantage of a self-service platform is efficient branding/design for their ads/business but also awareness around how to most effectively use their tool of choice. It’s one thing to sign up for a service; it’s another to actually understand the best way to utilize that service.” – Ollie Glatzer, East Bay Express

11. For more information, please contact: ShopWhere USA www.shopwhere.com usa@shopwhere.com (718) 303 2660