Can Stylish Fashion Jewelry Steal Major Design House’s Thunder?

1. CAN STYLISH FASHION JEWELRYSTEAL MAJORDESIGN HOUSES' THUNDER? W W W . E R I C O L P R O D U C T S . CO M

2. A fragile economy and escalating gold and diamond prices have caused premier designers to opt for smaller creations in a market where dramatic statements dominate. The consumers' hunger for the dramatic is unrelenting, but the economy dictates a ceiling to price that these jewelry houses can't meet without reducing size. So stylish fashion jewelry makes its entrance to the stage of high fashion by delivering breath-taking designs once reserved for these leading designers. W W W . E R I C O L P R O D U C T S . CO M

3. Are we entering a new age of stylish fashion jewelry? It certainly appears to be happening and not by planning, but by accident. The fact that gold and diamonds are too expensive, coupled with consumers having lower disposable income, have caused the leading design houses to stick to minimal creations in the midst of trends towards dramatic statements. Meanwhile, affordable fashion jewelry is reaching for fabulous creations in sparkling crystals and faux pearls that arebreathtaking. W W W . E R I C O L P R O D U C T S . CO M

4. Is it a return to affordable fashion jewelry of the late 80s and early 90s that made bold sculptured bracelets in copper and bronze plating with dimensional leaf work and encrusted crystals? So high fashion! Remember earrings with stunning arrangements of elongated pear-shaped pearls fanning out with large Austrian crystals stationed to provide extraordinary sparkle. Think back to rings with dramatic leopards combining black epoxy with dazzling pave' crystals. What about twisted faux pearls and jet crystals creating a thick choker for an absolutely stunning statement in highfashion. W W W . E R I C O L P R O D U C T S . CO M

5. How we have missed these gorgeous statements in fashion jewelry! The present situation calls for a serious rethinking of the next major trend in stylish fashion jewelry. Currently classic rules with gemstone fashion jewelry and Murano style glass. Beautiful creations in shell and freshwater pearls continue even through the winter. Classic trends stand on a firm foundation right now, but the eye is always looking forward to the next major trend. Eco-green is making ripples below the radar and seems to be gaining steam as the next likely candidate for a majortrend. W W W . E R I C O L P R O D U C T S . CO M

6. Now something new is churning with all the fire and magnetic attraction to plot the future course of fashion jewelry. Look back to the 40s and 50s when gorgeous brooches, bracelets, and necklace sets made fabulous statements with lavish sparkle. Look back to the golden era of fashion jewelry when Eisenberg, Coro, Juliana, Dior, and Trifari brought new glamour to stylish fashion jewelry that collectors put a lot of value on today. This is glamour that lifts the spirit for temporary relief of dailyworries. W W W . E R I C O L P R O D U C T S . CO M

7. Trends change slowly and fashion must captivate in order to cause a major new direction. The classic direction in stylish fashion jewelry today brings nature's beauty to designs with gemstone jewelry. It discovers nearly forgotten art in Murano style glass. And it seems impossible to improve on. But the dazzling beauty of fashion jewelry's golden age has a different kind of look backward. It renews the spirit with glamorous design and makes every woman feel like a princess. It awes with sparkling beauty. In short, it is uplifting! And that puts the return to the golden era of fashion jewelry on the short list for the next trend. Can it happenagain? W W W . E R I C O L P R O D U C T S . CO M

8. THANK YOU!! Ericol Fashion, 240-70 Shawville Blvd SE, Suite# 1100 Calgary, Alberta,Canada T2Y2Z3 +1403-815-7530 ericolproducts@gmail.com W W W . E R I C O L P R O D U C T S . CO M