Mobilizing Impact: Revolutionizing Fundraising for a Better Tomorrow

1. The Future of Internet Fundraising & Mobile Philanthropy It’s Time to Fund Your Cause! Rick Reese YTB Director 719-217-4825

2. Table of Contents • Internet Fundraising • Shop & Book Travel Online • SMS Text Mobile Marketing • Mobile Philanthropy

3. Environmental Educational Religious Medical Social

4. Internet Fundraising YTB Travel & E-commerce Business Website

6. Internet Fundraising E-Commerce Model Supporters visit organization’s Travel & Retail site to make online purchases Develop Marketing Campaign Organization’s booking engine provides competitive online rates Organization receives funds paid by third party vendors

7. Getting Paid to Do What We Already Do • Clothes & Shoes • Groceries • Holiday Shopping • Eating Out • Entertainment • Children Toys & Gifts • Hobbies & Passions • House Supplies • Cell Phones • Car, Motorcycle Parts Supplies • Home Projects • Music/Media Downloads • Pharmacy • Satellite TV • Personal Care • Pets Supplies • School Books & Supplies • Vacation & Travel • Movie & Event Tickets • Specialty Stores Shop, Save, Share, & Earn!

8. Your Name Here Organization’s Travel Site Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site. ZamZuu Go Shopping!

9. Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! Click to go Back Book Travel! A “One Stop Shop” On The Internet

10. Passive Internet Fundraiser Your organization earns commissions when members and supporters shop or book travel online • 50 Shoppers generate $10 commission a month Raise $500 per month • 100 Shoppers generate $10 commission a month • Raise $1,000 per month • 1000 Shoppers generate $10 commission a month Raise $10,000 per month

11. YTB Travel & E-commerce Program • Purchase Personalized Travel & E-commerce Website • $200 to join, $50 a month (Hosting Fee beginning in your 2nd month) • Access to billions of dollars worth of inventory • The same hotels • The same planes • The same cruise lines • The same stores (over 800 retailers) • All available 24 hours a day, 365 days a year • Receive 60% of the commission paid to YTB Turn Fun into Fortune!

12. YTB Program Benefits • Generate funds from existing network of members & supporters. • Get paid for performance and productivity…no glass ceiling on earnings. • Low participation rate still produces significant revenue. • Trackable commissions for online shopping and travel bookings. • Online purchases and changes are handled directly with the vendors. • Non-contractual. No Long-term Commitment.

13. Next Step – Get Started Today • Step 1: Set Up Organization • Activate Travel & E-commerce Program • Step 2: Marketing & Campaign Awarness • Get the Word Out to Members & Supporters It is time to fund your CAUSE!

14. Website Activation • Key Milestones • Site Activation Meeting • - Typically check box for “Travel Program” Only • - Use Organization’s FEIN • Organization’s Name: PRIMARY/SECONDARY - Point of Contact • Webmaster Meeting to Add “LINKS” to Org’s Website • Website Walkthru for Key People • - Person who does buying, track funds, campaign manager, PTA, etc. • 4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

15. Marketing Campaignhttp://www.ytbassociations.com/resources/marketing/home.html

16. Mobile Marketing Fundraising

17. Why Mobile • 98% Reach Rate • Response Rates: Average 17-30% when done properly • Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications • Frequency: low cost of mobile will enable nonprofit to promote both lower dollar and higher dollar contributions more frequently • Cost: unit cost to reach between .05-.08 • Longevity of accurate information: Cell phone numbers rarely change • Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER • No spamming issues • Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily

18. Mobile Fundraising Campaign • Growing number of people using their cellphones • Reaching target audience and producing 17-30% response rates • Databases are automatically captured and require no manual input • Send future campaign requests & drip messages TEXT Welcome to “We Help” Click to Donate $5 to 58203 Donors text in Give Text immediately sent to Donor’s Cell Advertising / Sign Example

19. Micro Philanthropy • Micro Philanthropy • Smaller, more direct interaction between "helpers" and "doers." • Summed up as "Getting small in a big way." • The key to a successful approach to Micro Philanthropy is the ability to deal with a large number of small interactions efficiently. • Fundraising Approach • Internet (“Donate” Buttons, etc) 64% • E-mails 62% • Social Media (FB, Twitter, etc) 42% • Mobile Marketing (SMS Text, etc) 6% • YTB’s Z Mobile Marketing Solution represents a tremendous, low cost fundraising opportunity for nonprofit organizations Source: nonprofit research collaborative.org

20. Campaign Success FactorsInternet Fundraising & Mobile Philanthropy • Buy in from the top • Staff awareness & training • Marketing campaign • Proper signage – Call to Action • Media integration – add to existing media investments and vehicles • Proper incentive • Proper Timing

21. The Wrap It’s Time To Fund Your Vision! • Contact Information: Rick Reese, YTB Director 719-217-4825 rickandbrendareese@gmail.com

23. Cash Back & 60% Commission Examples Computer Sale Example Product Purchased: $2000 Cash Back 5%: $100 ZamZuu commission 5%: $100 *Override 60%: $60 Group Buying Power Example Group= 2000 Monthly Customer purchase: $100 Product Purchased: $200,000 Cash Back 5%: $10,000 ZamZuu Commission 5%: $10,000 *Override 60%: $6,000 Home-Project Example Product Purchased: $10,000 Cash Back 2.5%: $250 ZamZuu commission 2.5%: $250 *Override 60%: $150 *Site Owner Override – 60% (*w/ Internet Business Center Ownership) Note: Commissions & Overides are paid on 25th of each month after the product has been purchased. Checks will be sent out when account is greater $10. Foot Locker Example Product Purchased: $121 Cash Back 5 %:  $6 ZamZuu commission 5%: $6      *Override 60%:  $3.6