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Business Strategic Plan: Getaways

Business Strategic Plan: Getaways By Lorena Biddlecome Aaron Davis Jeen Song Business Vision “Getaways strives to promote nonprofit organizations while selling quality coffee in a friendly environment.” Provide room for expansion Promote a healthy & welcoming environment

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Business Strategic Plan: Getaways

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  1. Business Strategic Plan:Getaways By Lorena Biddlecome Aaron Davis Jeen Song

  2. Business Vision • “Getaways strives to promote nonprofit organizations while selling quality coffee in a friendly environment.” • Provide room for expansion • Promote a healthy & welcoming environment • Provide “premium” style coffee at a fair price to the customer.

  3. Value Proposition • Four different themes of vacation • Mountain and ski theme • Tropical theme • Paris, France city theme • Hollywood theme

  4. Mountain Theme • We will strategically place this coffee shop at a ski resort. • Decorated like a ski lodge. • Drive through and sit down lounge.

  5. Tropical Theme • Decorated with themes from the beach and Hawaii. • Located close to businesses and offices. • Drive through only. Paris, France Theme • Decorated with themes from the city of Paris, France. • Drive through and sit down lounge. • Placed in residential business area.

  6. Hollywood Theme • Located next to college campus. • Sit down lounge only. • Deals for college students. • Frequent buyer cards to encourage regular customers.

  7. Marketing Concept • Ethically-based coffee • Portion of sales to both local & international organizations • Use of Pura Vida® coffee • Lower-Priced Coffee

  8. Unique Themes • Unique feel to each shop • no “grande-triple-shot-no whip-chocolate-caramel-raspberry-caffe-mocha” • Unique names for drinks ex “ski bum with extra snow” (hot chocolate with extra whipped cream) • Customers Feel as though they have been transported to an exotic location

  9. Target Markets • Drive-through: busy working group • College Campus site: students, faculty, locals • Other two: wider, undefined audience one of two groups: • “Get the coffee & get out” group • “Social & relaxation” group

  10. Product & Price • Both food & drink offered, emphasis on drinks • Price lower than or at least competitive with “premium” coffee offerings (ex Starbucks®, Tully’s®) • Priced to sell while covering costs & allowing room to give to charities

  11. Ownership Model -LLC • Limited Liability Corporation • Flexibility of control • Reduces overhead • “safe” form of ownership for a startup

  12. Organization of Business • Hours of operation • Opened 4:30 A.M. to 11:30 P.M • 24 hour drive-through • Nearby college“Final hours” : 24 hours for only final period • Staffing • Drive-through : 1-2 workers • Combos : 1-3 workers for drive-through, normally 3-4 workers for in-store but up to 6 workers in-store at busiest • In-store : minimum 2 workers, up to 5 workers • For special days, if needed, more workers will be arranged

  13. Organization of Business • Staff Scheduling • Prefer full time employees, but half time shifts are still available • More breaks than regular stores (ex . 10 minutes for every 2 hour, 30 minutes lunch break after 4 and half an hour shift)

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