Tom Peters’ The Talent 30 Employers Resource Council/ NorthCoast 99 Awards/ 09.10.2002

1. Tom Peters’The Talent30Employers Resource Council/ NorthCoast 99 Awards/ 09.10.2002

2. The Talent301. People first!1A. Soft is Hard.2. P.O.T. = Obsession.3. HR sits at The Head Table.3A. HR is “cool.”4. Re-name “HR.”5. There’s an HR Strategy.

3. “The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.”Warren Bennis & Patricia Ward Biederman, Organizing Genius

4. “Soft” Is “Hard”- ISOE

5. Model 25/8/53Sports Franchise GM

6. Whoops: Jack didn’t have a vision!

7. ChicagoNovember 1999:HRMAC

8. “support function” / “cost center” / “bureaucratic drag”or …

9. You are “Rock Stars of the Age of Talent”

10. Have you changed civilization today?Source: HP banner ad

11. Les Wexner: From sweaters to people!

12. Talent Department

13. The Talent306. HR Strategy = Business Strategy.7. We are in an Age of Talent/ Creativity/ Intellectual-capital Added.8. Make it a Game Worth Playing.

14. “No longer are we only an insurance provider. Today, we also offer our customers the products and services that help them achieve their dreams, whether it’s financial security, buying a car, paying for home repairs, or even taking a dream vacation.”—Martin Feinstein, CEO, Farmers Group

15. Was: Bunch of Guys Who Make Circuit Breakers Division.Is: GE Industrial Systems.

16. G.H.: “Create a ‘cause,’ not a ‘business.’ ”

17. Leaders don’t just make products and make decisions. Leaders make meaning.– John Seeley Brown

18. “I never, ever thought of myself as a businessman.I was interested in creating things I would be proud of.”—Richard Branson

19. “Let’s make a dent in the universe.”Steve Jobs

20. The Talent309. Sky High Standards.10. Enlist everyone in Challenge2002.11. Pursue the Best!12. Up or Out.13. Pay!

21. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff, U. S. Army

22. “If there is nothing very special about your work,no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.”Michael Goldhaber, Wired

23. 108 X 5vs. 8 X 1= 540 vs. 8(-98.5%)

24. IBM’s Project eLiza!** “Self-bootstrapping”/ “Artilects”

25. From “1, 2 or you’re out” [JW] to …“BestTalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent

26. “We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia-Pacificchanged 20 of his 40 box plant managers to put more talented, higher paid managers in charge.He increased profitability from $25 million to $80 million in 2 years.”Ed Michaels, War for Talent

27. “Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.”Ed Michaels, War for Talent (05.17.00)

28. The Talent3014. Training I: Train! Train! Train!14A. TII: 100% “business people.”14B. TIII: 100% Leaders.14C. TIV: Boss-as Trainer.15. Open Communication. (Open = Open. Damn it.)

29. “Knowledge becomes obsolete incredibly fast. The continuing professional education of adults is the No. 1 industry in the next 30 years … mostly on line.”Peter Drucker,Business 2.0 (22August2000)

30. 26.3

31. 3 Weeks in May“Training” & Prep: 187“Work”: 41(“Other”: 17)

32. 1% vs.367%

33. Divas do it. Violinists do it. Sprinters do it. Golfers do it. Pilots do it. Soldiers do it. Surgeons do it. Cops do it. Astronauts do it.Why don’t businesspeople do it?

34. “I start with the premise that the function of leadership is to produce more leaders, not more followers.”—Ralph Nader

35. Brand You, Big Time!I AM AN ARMY OF ONE

36. “The organizations we created have become tyrants. They have taken control, holding us fettered, creating barriers that hinder rather than help our businesses. The lines that we drew on our neat organizational diagrams have turned into walls that no one can scale or penetrate or even peer over.”—Frank Lekanne Deprez & René Tissen, Zero Space: Moving Beyond Organizational Limits

37. “Supply Chain” 2000:“When Joe Employee at Company X launches his browser, he’s taken to Company X’s personalized home page. He can interact with the entire scope of Company X’s world – customers, other employees, distributors, suppliers, manufacturers, consultants. The browser – that is, the portal – resembles a My Yahoo for Company X and hooks into every network associated with Company X. The real trick is that Joe Employee, business partners and customers don’t have to be in the office. They can log on from a cell phone, Palm Pilot, pager or home office system.”Red Herring (09.2000)

38. The Talent3016. Respect!16A. Places of “grace.”17. MBWA: The “Rudy Rule.”18. Thank You!19. Promote for “people skills.” (ALL ELSE IS SECONDARY.)20. Honor youth.

39. “It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president.He was seriously interested in who you were and what you had to say.” Sara Lawrence-Lightfoot, Respect

40. “Leaders are living individuals whom employees smell, feel, touch their presence.”#49

41. “My favorite word is grace– whether it’s amazinggrace, saving grace, graceunder fire, Grace Kelly. How we live contributes to beauty – whether it’s how we treat other people or the environment.”Celeste Cooper, designer

42. Rodale’s on “Grace” …elegance … charm … loveliness … poetry in motion … kindliness .. benevolence … benefaction … compassion … beauty

43. Rudy!

44. “The deepest human need is theneed to be appreciated.”William James

45. “The two most powerful things in existence: a kind word and a thoughtful gesture.”Ken Langone, CEO, Invemed Associates [from Ronna Lichtenberg, It’s Not Business, It’s Personal]

46. 33 Division Titles. 26 League Pennants. 14 World Series: Earl Weaver—0. Tom Kelly—0. Jim Leyland—0. Walter Alston—1AB. Tony LaRussa—132 games, 6 seasons. Tommy Lasorda—P, 26 games. Sparky Anderson—1 season.

47. “Why focus on these late teens and twenty-somethings? Because they are the first young who are both in a position to change the world, and are actually doing so. … For the first time in history, children are more comfortable, knowledgeable and literate than their parents about an innovation central to society. … The Internet has triggered the first industrial revolution in history to be led by the young.”The Economist [12/2000]

48. 8 Minutes* —Dr. Sugata Mira, NIIT/ New Delhi/ 1999***Ignorance to Surfing**And then there’s oya yubi sedai, the “thumb generation”

49. The Talent3021. Diversity!22. Diversity starts on the Board of Directors.23. WOMEN RULE.24. Weird Wins.25. We are all unique.

50. “Diversitydefines the health and wealth of nations in a new century.Mighty is the mongrel. The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge