Welcome Lance Spencer Tiscali Business Services Product & Marketing Director

1. Welcome Lance Spencer Tiscali Business Services Product & Marketing Director

2. Are We Talking

3. Tiscali • Tiscali – largest independent ISP in Europe • Over €1.1b in revenue and €110m in EBITDA • 1.65 million ADSL users, of which 330,000 use unbundled services • Target > 3.8 million ADSL users in 2007, with over 40% receiving unbundled services • UK leading operation in Tiscali group (40% group revenue ‘04) • UK’s 4th largest ISP– 1.85m customers generating €250m Revenue • 65% B2C and 35% B2B services • High growth areas are Broadband (>100%) and IPVPN (>150%) • Business Division - Channel & Partner only focus • Leading DSL broadband provider & innovator • 20% of all BT Wholesale DSL connections • >10,000 DSL installations a week and over 800,000 DSL connected customers • 1st DSL MPLS and QoDSL, Leader in DSL based MPLS VPN • UK leading DataStream investor & provider with over 90% business reach • Significant investment planned in LLU

4. Communications in the home • TV (Analogue to Digital) • IPTV • PCs • Laptop • PDA • Game Consoles • Wifi • Landline (DECT) • Mobile • Softphone (IP Telephony) • Skype • Fixed/Broadband packages • Triple Play packages • Mobile/Broadband packages

5. Key issues – the eGovernment outlook • E-democracy - a more equitable relationship between government and the public • The electronic health service - everything from electronic health records to NHS procurement • Boosting the local economy - Business Link network, providing advice and support for small businesses over the internet • Mobile and wireless government – transactions, information, WiFI access points (gvt employees and general public) • Freedom of information – management and delivery of electronic information • Interactive digital TV – webcasting and other viewing methods • Smartcard services – smartcard access to public services across both central and local government (‘Connexions’ card) • Transformation and culture change - internal processes, management and culture. The goal of a transforming organisation is to shape its services more closely to the needs and wants of its customers or citizens. • Access for all - accessibility beyond web services to all digital formats including digital TV, smartcards and mobile phones

6. Convergence (VoIP) – what is it? Convergence is talked about in many ways by various people Sometimes the language or messages used can confuse • Equipment Vendors talk about the applications that run over IP networks - IP Telephony (the application to deliver VoIP), Contact Centre solutions or Unified Communications. • Service Providers talk about IP networks and how to ensure they are configured to run the range of applications available from the vendors e.g. Remote working solutions. • Resellers talk about how they can design, source, implement and manage a total solution for a customer, bringing in the business benefits for individual elements or a total converged solution. • End users are asking questions over the business benefits of Convergence (mostly VoIP) and wondering when and how to take advantage of the various options.

7. VoIP (for Business) • Voice Over IP (VoIP) is a term used in IP Telephony for a set of facilities for managing the delivery of voice information using IP • IP Networks form the the core technology for new voice services • MPLS based VPNs are key to the emergence of Business VoIP • QoS guarantees carrier class voice over IP infrastructure • QoS Over DSL (QoDSL) allows carrier class voice over Broadband/DSL

8. What is QoS and Why Is It Used? QoS (Quality of Service) is used to prioritise delay sensitive and real-time applications across the same network infrastructure Voice/Video/Mission critical data = Low Latency Traffic Tiscali MPLS Network DSL • QoS is an integral part of the Tiscali VPN solution • VPN can be mix and match – don’t have to run QoS at every site! E-mail,Web browsing, File transfer = Other traffic Tiscali network is engineered to support Quality Over contended and non-contended ADSL and SDSL

9. What impact do you want to make? • What business benefits & new ways of working do you want to employ? • What resources & applications do you want to take advantage of? • Collaboration and more efficient data sharing capabilities • Presence management and Unified Communications • Remote/flexible working solutions • Virtualised contact centres • Disaster recovery solutions

10. Vertical Sectors using DSL based VPNs • Retail Chains • EPoS • Stock control • VoIP • Marketing/Advertising • Video Streaming • Training • Construction • Remote Worker • Data Transfer / Ordering • Collaboration/Video Conferencing • CCTV • Railway Companies • Data & Ticketing Systems • VoIP • CCTV • Announcement Systems • Public Agencies • Email • Effective staff communications • Teleworking • VoIP • Hospitality & Leisure • Internet Access (Hotel Rooms) • Booking Systems • Marketing/Advertising • Financial/Business Services • Email/Database/Systems Access • Real time market info • Training/Video Conferencing

11. Applications for DSL based IP VPNs QoS - What is being used in the private & public sectors Cost-efficient networking Remote worker Email Partner Communication Web Apps Applications for QoDSL based IP VPNs VoIP – Teleworker & Contact Centre VoIP - Advanced Voice Apps Collaboration Tools Video Applications

12. Objective: • Drive to increase ability to work from home – supporting the government strategy for Teleworker. • Requirement to provide QoS enable Teleworker Broadband solution for remote sites, which can support Alcatel IP Telephone and Laptop or Desktop PC. Solution: • Tiscali evaluated remote user Voice and Data requirements • Recommended a scalable IPVPN solution • Migrate from existing dial infrastructure – access limitations and high cost • Scalable access infrastructure – Tiscali high-speed Business Broadband, and MPLS Core network infrastructure. • Mission critical business applications, content and real-time collaboration through high speed, low latency services • Security through MPLS network • support and monitoring of the entire underlying infrastructure, allowing the organisation to continue to focus precious internal resources on core business activities.

13. Shepway County Council Civic Centre Internet Voice VLAN Data VLAN Tiscali CPE ADSL with QoS (512k, 10:1) Alcatel IPT Server Managed MPLS Network Remote Worker Tiscali CPE ADSL with QoS (512k, 5:1) Laptop IP Phone

14. Example of QoDSL IPVPN Implementation

15. H&M Business Benefits from QoDSL IPVPN Cost Savings More than reduced call charges - Reduce Total Cost of Ownership – Infrastructure & maintenance Business Strategy Greater flexibility allows for infrastructure changes To be made quickly and in line with business objectives Marketing Opened up future possibilities for Advertising and promotional activities Communication /Telephony Quality of Service enabled true convergence driving – cost savings, business efficiencies overhead reduction Support One supplier – One point of contact

16. VoIP is now Commercially Possible • Access commercially viable • Single QoS infrastructure over contended and traditional access with provides cost effective ubiquitous platform • Breakout rates attractive • Reduction in On-net and Off-Net call costs provides ROI for IPT implementation • Phased Approach reduces risk • Gradual migration to full IP Telephony • Potential for hosted or enterprise alternatives • The market has now reached the Chasm • Early adopters are reaping the benefits of VoIP • Much legacy technology is written down • The right price points for both access and call minutes are now available

17. Tiscali Unleashes VoIP Potential