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I never get the accountants in before I start up a business. It's done on gut feeling . Richard Branson

I never get the accountants in before I start up a business. It's done on gut feeling . Richard Branson . Social Networking - Offcourse . Facebook $11.52 billion Zynga - $2.61 billion Twitter - $1.44 billion Second Life - $383 million LinkedIn - $1.3 billion. The Valuations.

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I never get the accountants in before I start up a business. It's done on gut feeling . Richard Branson

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  1. I never get the accountants in before I start up a business. It's done on gut feeling. Richard Branson

  2. Social Networking - Offcourse

  3. Facebook $11.52 billion Zynga - $2.61 billion Twitter - $1.44 billion Second Life - $383 million LinkedIn - $1.3 billion The Valuations

  4. The Problem…

  5. 2 hours before the departure...

  6. inside the flight... do you know all the people out there? is it not a networking opportunity???

  7. at a club

  8. you like a girl... too afraid to talk?

  9. Do we all love to talk? Do we all wish to make more money? Will networking help us? The Answer is YES

  10. How

  11. Confused???

  12. Eager to know the answer??

  13. Interactive TEXT TO TV service

  14. Introduces : 1st time in India, an Interactive TEXT TO TV service

  15. A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson

  16. 4mScratch Innovate

  17. 4mScratch Innovate Have fun

  18. 4mScratch Innovate Have fun If, its not fun leave it…

  19. the product... The connecting link…

  20. The Product… • http://www.youtube.com/watch?v=9bzDF6As1R0&feature=related

  21. Product Benefits… • Builds crowd participation and interaction • Brand awareness • Chat-room-like interaction • Song Requests displayed on screens • Advertising opportunities

  22. The greatest glory in living lies not in never falling, but in rising every time we fall • Nelson Mandela

  23. India Launch plan.... Mumbai Pilot

  24. Understanding the SMS market of India World SMS scenario Target Audience Marketing Environment SWOT Analysis STP Marketing Mix - services IMC Route Map

  25. Indian Perspective • 1 in 5 urban Indians have used a SMS service ( 2007 Data ) • 1 in 3 Urban Indian has acted in some manner over the SMS • SMS, an advertising medium, has an interaction rate of around 5% • A quarter of urban Indians have participated in some sort of SMS contest

  26. UN estimates a whopping 2,00,000 SMS are sent per second

  27. 2012 estimate : 3716 billion SMS per year….

  28. Technology Social Networking Meets

  29. Marketing environment Macro Micro Consumers Supplier Stake holder • Cultural • Economic • Political • Social

  30. Marketing environmentMACRO • Cultural • Increasing social gathering venues (malls, clubs, stadiums) • Increasing need for social networking. • Increasing use of text-messaging. • Political • Freedom of speech and movement. • (Threat) Religious/Language politics. • Economics • Increase in per-capita income in Metros • Decrease in text-messaging pricing. • Technology • Software (easy to transport but Easily replicable and chance of Piracy) • Hardware (Standard device for receiving messages) • Widespread use of Mobile • Wireless internet and introduction of 3G can be used. • Bluetooth messaging and infrared in Mobile.

  31. Marketing environmentMICRO • Customer • Common people • Supplier • Software company – Firetext • Stakeholders. • Owners of Social Gathering places. • Mobile Service Providers.

  32. SWOT Analysis Strength Weakness 1stCompany to launch in India New avenue for people to socialize. Ice-breaker – takes out people’s shyness. People centric, need for response high Texting messages, stops people from talking. (Common Conception) Cost factor – Initial setup Rs. 1 lac Immense Potential Social Network Usage Increase Drop in SMS prices Wait time before flights, during transit or inflight. Increase in Clubbing Culture. Advertisements Easily replicable Major industry players could wipe off the small firm Political Threat Threat Opportunity

  33. Segmenting Targeting Positioning

  34. Segmenting

  35. Total Segment – 543 nos Segmenting

  36. Who is the Target Audience....

  37. Owners / Corporate • Clubs/Pubs/Disco • Restaurants • Fast food chain restaurants • Malls • Multiplexes • Coffee Shops

  38. A New Product • Needs a new Positioning • Make it niche • Start at the top • Use their credibility to build your position

  39. Positioning Strategy Make it a owners pride Have top customers trial your product Do a PR around it Make the 2nd no. guy feel left out Neighbors' Envy

  40. sample video... http://www.youtube.com/watch?v=beDbDk1d47o

  41. Product

  42. Marketing Mix - Services

  43. Marketing Mix - Services Product Text to TV Software 1 lac initial set-up + 15000 AMC Price A Social hangout place Place Hoax Marketing* Promotion Professional’s with time to spare+ Attitude People Simple – make the Sale Process Demonstration across all possible touch points Physical evidence * Term to be explained later

  44. IMC Plan…

  45. Limitations • New Company • Limited Funding • No Investors yet

  46. The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty Winston Churchill

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