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What Are We Doing in the Plant Business??

What Are We Doing in the Plant Business??. Times have changed. WE ARE NOT SELLING PLANTS – WE ARE SELLING LIFESTYLES!. OK, ok, I’m good with that but wait a minute …. …lifestyle ??– what does it even mean?. Bird watching …. All of these things, I guess. bicycling. traveling.

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What Are We Doing in the Plant Business??

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  1. What Are We Doing in the Plant Business??

  2. Times have changed WE ARE NOT SELLING PLANTS – WE ARE SELLING LIFESTYLES! OK, ok, I’m good with that but wait a minute …

  3. …lifestyle ??– what does it even mean? Bird watching …. All of these things, I guess bicycling traveling couch potato-ing or …

  4. Using the ubiquitous grill and BBQ-ing

  5. Plants are garnish for a lifestyle –if this is what lifestyle is all about … how do we fit in?

  6. Gardening is a Four Letter Word -The Changing and Confusing Landscape of Consumer Preferences and Industry Trends - and the plants that make them go -

  7. From a marketing meeting, I learned the following perceptions to be true “Gardening is work” “Landscaping is pleasant”

  8. Marketing has taken on a far greater importance than ever before – something absolutely needed

  9. We have a message – plants and gardening are good for health, good for the environment … Where is our message? Others do it … Way too expensive

  10. We have tried – marketing boards, voluntary contributions, but to no avail We are independent producers who hate taxes of any kind. Been voted down twice.

  11. Perhaps a new initiative using Facebook, Youtube and Twitter may be the least expensive means and may reach young people sooner. Discussed at OFA and discussion is on-going.

  12. Why not – well, it was tried once but … needs to be tried again I know I am an old guy, but there are still many baby boomers who garden – with money. I hate discarding them because they don’t have a clue what Twitter tweets. Maybe we resurrect an old idea – it would be a winner, I am sure…

  13. Trends that are real: • Aging of America, • more diversions and distractions, • communication (websites, blogs) • greening of America, • native plants • green roofs • New plants.

  14. What are we going to do with young people, they won’t buy plants, heck they don’t even like plants!

  15. I don’t mean to sound facetious but … … let them grow up!!

  16. The Poker Game, who holds the cards? ie who determines what plants are sold at retail? Grower? Gardener? Box store? Broker? Independent Garden Center? Plant Breeder? Landscaper?

  17. We seemed to have made basic gardening rather complicated 360 p 432 p 392 p 432 p 384 p

  18. We have to make gardening less complicated!!! My daughter does not need to be force fed botanical names She does not need to have to chose between 15 different heucheras and 10 different cone flowers

  19. There are too many choices already Let’s not confuse our lives any more than they already are

  20. Dummen’s Confetti program, taking the guesswork out of combinations.

  21. In fact, the issues of gardening from the consumer’s point of view and from the industry point of view are close together The Green Movement Green is in, there has never been a more opportune time to do “green things”. Easy things like recycling, water catchment (rain barrels, etc), reduction of chemicals, but one of the catch words today is … … Sustainability

  22. California Pack Trials Approx 30 breeders showing off their new products and ideas to Mostly growers and retailers (independent and box store buyers),

  23. Beautiful welcoming outside

  24. Inviting you in to see the …

  25. Stunning displays inside

  26. Gazania Big Kiss series

  27. Begonia ‘Go Go Scarlet’ Cape daisy, Osteospermum, ‘Sidekick Copper’

  28. PetCals – a cross between Calibrachoa and Petunia

  29. Calibrachoa ‘Aloha Gold’ Pelargonium TexMex series

  30. Cyclamen is a huge bedding crop in CA Mini-cycs

  31. New sweet potatos – Bodger Botanical

  32. Grasses like Annual Pennisetum ‘Jade Princess’ Vines like Mandevilla Sun Parasol series

  33. Ptilotis ‘Joey’

  34. Delphiniums & Ethyl Bloc

  35. A few cut flowers are also displayed Campanula Champion series

  36. Combo plantings Ease of selection for growers, ie no thinking involved

  37. Burpee and Ball – taking advantage of the Burpee name. All pots and labels biodegradable & compostable.

  38. Marketing – the name of the game

  39. The idea of WOW combos – big and small

  40. Easy to understand, useful labeling

  41. Excitement, “Scent’sAbility”

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