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Public Awareness Building Sept. 28, 2018

Lesic & Camper Communications, a full-service public affairs firm, worked on a multi-month education campaign to build public awareness and support for payday lending reform in Ohio. With a regional approach and a diverse coalition of organizations, they engaged media relations and activated coalition members to raise awareness and generate media coverage.

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Public Awareness Building Sept. 28, 2018

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  1. Public Awareness Building Sept. 28, 2018

  2. Public Awareness Building Lesic & Camper Communications • Full-service public public affairs firm with significant experience in public policy, issue advocacy and strategy and media relations. • Offices in Cleveland and Columbus • Engaged to work on coalition building and media relations more than two years ago in concert with lobbying firm Capitol Partners. • Who worked on this project: • Nancy Lesic, Principal, a former journalist and press secretary with more than 20 years in media relations, crisis communications, issue management • Jenny Camper, Principal, more than 25 years in statewide media relations, government, campaigns and strategic communications. • Steve Luttner, Vice President, a former reporter, columnist and editor in Ohio, with more than 10 years experience in media relations, issue management. • Betsy O’Connell, Associate, former editor, reporter with 10 years of experience in media relations, issue management.

  3. Multi-month education campaign Regional approach Needed a diverse coalition to appeal to both Republicans and Democrats Social service organizations Faith leaders State associations Veterans Elected officials, cities & counties Business community Public Awareness BuildingCoalition Building

  4. ABLE Akron Leadership Foundation Akron Urban League Children’s Hospital Ashtabula Co. Commission Breaking Chains Inc. Pastor Carl Ruby, Director of the Faith Coalition Catholic Conference of Ohio Central Ohio Fair Housing Association City of Dayton Human Relations Council City of Euclid Cleveland Building and Construction Trades Council Columbus Urban League Community Action Partnership, Greater Dayton Area Corporation for Ohio Appalachian Development Cuyahoga County Mayors and Managers Association Cuyahoga County Veterans Service Commission City of Cuyahoga Falls David Thomas, Austinburg Fiscal Officer Dublin Republican Club East Akron Neighborhood Development Corp Famicos Foundation Franklin County Veterans Service Commission Greater Dayton Hispanic Chamber of Commerce Greater Warren-Youngstown Urban League HFLA of Northeast Ohio Homeport Impact Coalition Lake County Veterans Services Commission Legal Aid Society of Southwest Ohio LLC Lorain County Urban League Miami Valley Fair Housing Center, Inc. NAACP, Cleveland Branch Neighborhood Housing Services of Greater Cleveland NeighborWorks Collaborative of Ohio Northeast Ohio Mayors and City Managers Association Ohio Association of Community Action Agencies Ohio CDC Association Ohio Council of Behavioral Health & Family Services Providers Ohio Council of Churches Ohio Job and Family Services Directors Association Ohio Poverty Law Center Pew Charitable Trusts South Street Ministries Springfield Chamber of Commerce Summit County Council The Home Ownership Center of Greater Cincinnati Toledo FOC Network TrueConnect United Way of Greater Cleveland United Way of Greater Toledo Urban League of Greater Cleveland Urban League of Greater Southwestern Ohio Voices for Ohio’s Children Coalition members included:

  5. Needed to make sure economics of the issue were understood We were not trying to eliminate payday lending and access to credit Needed to educate ourselves and the media about who these borrowers are The majority of Ohioans voted in favor of reform in 2008, but payday lenders circumvented the law Public Awareness Building Message Development

  6. Sustained campaign, with 2 years of news stories & editorials Took a regional approach. First started in major cities and then targeted media in districts of power brokers in the House and then Senate. Activated coalition members to write op-eds and letters to the editor, as well as be local sources when we issued regional press releases. Putting a face on the issue was very difficult. Public Awareness Building Media Relations

  7. Questions/Discussion

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