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KI BINDER PROGRAM + THE NEW KI.COM

KI BINDER PROGRAM + THE NEW KI.COM. Barb Blank + Jenni Dettman ISM | 02.09.2008. INTRODUCTIONS. Barb Blank (barbara.blank@ki.com) Marketing Communications Manager Print & Event focus Green Bay, WI Jenni Dettman (jenni.dettman@ki.com) Marketing Communications Manager

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KI BINDER PROGRAM + THE NEW KI.COM

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  1. KI BINDER PROGRAM+THE NEW KI.COM Barb Blank + Jenni Dettman ISM | 02.09.2008

  2. INTRODUCTIONS • Barb Blank (barbara.blank@ki.com) • Marketing Communications Manager • Print & Event focus • Green Bay, WI • Jenni Dettman (jenni.dettman@ki.com) • Marketing Communications Manager • Web & Special Projects focus • Huntsville, AL

  3. OVERVIEW • KI Product Binder ProgramResearch | Strategy | Implementation | Rollout • Preview of the new KI.com website • Q&A

  4. KI BINDER PROGRAM

  5. KI PRODUCT BINDER PROGRAM 12 months and millions of $ in the making… • Research Nov 2006 • Strategy Feb – Nov 2007 • Implementation Nov 2007 – March 2008 • Rollout April 2008

  6. KI PRODUCT BINDER PROGRAM • Research > How this all came about… • Transition of AGI brand • Consolidation of brochures into current binder structure required expansion • Rather than just doing what we’d always done – we went “to the people” to see what they wanted…

  7. KI PRODUCT BINDER PROGRAM • Research > A&D and end-user field visits • Seattle • DC Metro • Green Bay • How can KI become ETDBW? • Who does it the best?

  8. KI PRODUCT BINDER PROGRAM • Research > What did we learn? • Nobody does it well • People really didn’t like our binders • Make it easy for me to do my job! • “KI Binders are too large, too heavy…” Callison, Seattle • “Difficult to flip through because they are so full of brochures/ pricers/etc.” Cannon Design, Washington DC • “Binders and brochures look dated” St. Vincent Hospital, Green Bay • “Very slippery material, seem to warp on the shelf and rings don’t close” Geier Brown Renfrow, Washington DC • “Would be nice to just pull 1 binder to spec a product, not 2 or 3…”IA, Seattle

  9. KI PRODUCT BINDER PROGRAM • Strategy • How people spec vs. how we GTM • Price list consolidations/segmentations • Literature audit • Product Management review • Alignment with the Brand

  10. KI PRODUCT BINDER PROGRAM Product Brochures & Price Lists Fabrics & Finishes GSA

  11. KI PRODUCT BINDER PROGRAM • Implementation • Binder suppliers & sourcing • Printing of literature & price lists • Collation + distribution

  12. KI PRODUCT BINDER PROGRAM • Rollout • Each rep must submit a list of first 10 customers to receive a complete binder set • Submit list online (email will be sent when form is ready) • Will ship direct to customer • No address supplied…will ship to rep

  13. KI PRODUCT BINDER PROGRAM • Rollout • OPTION A • Recycle all paper content at customers • Trash or leave empty binders for re-use • OPTION B • Donate complete binders to local IA programs • Can coordinate with schools to come and pick up

  14. KI PRODUCT BINDER PROGRAM • Updates • What’s the best way to communicate? • Send updates directly to customers (monthly/quarterly?) • Send updates to reps to distribute to customers?

  15. QUESTIONSon the binders?

  16. THE NEW KI.COM

  17. PREVIEW of KI.com (launching soon!) • Based upon Microsites (structure & functionality) • See It…Spec It • Fabric Program (Click 2 Zoom) • Improved literature ordering • Carry over what’s good from current site • Complete product offering • Online price lists • Corporate overview & information

  18. ONLINE DEMO

  19. QUESTIONS ?

  20. THANK YOU !

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