COLLEGE OF FINE ARTS Dean’s Advisory Board Meeting

1. COLLEGE OF FINE ARTSDean’s Advisory Board Meeting December 4, 2007

2. AGENDA I. InCite Arts Festival II. Alumni Outcomes III. Capital Campaign

3. I. InCite Arts Festival Festival Updates and Brainstorming Jim Petosa Director, School of Theatre Ellen Carr Executive Director for External Relations, CFA

4. InCite Arts FestivalMarch 10-14, 2008 MFA Exhibition Steele Gallery Theatre Senior Showcase Black Box tbd The Man Who Mistook His Wife for a Hat “ “ Who’s Afraid of Virginia Woolf? “ “ These Worlds In Us: Chamber Orchestra Town Hall Every Good Boy Deserves Favour Town Hall

5. Incite Festival – Publicity • Marketing/PR timeline (internal & external) • Brochure • Advertising • Press representatives • Press conference • Government affiliation, e.g., Mayor Bloomberg • Lectures / symposia to broaden appeal

6. InCite Festival - Sponsorship • Prospects • Corporate • Foundation • Individuals • Media Sponsors • Current relationships to leverage

7. InCite Festival - Alumni Involvement • University Alumni Relations collaboration • DAB Members’ outreach • CFA “cohorts” of alumni and faculty – targeted social events (e.g., Judy Flynn) • Host Committee members • Festival • Events

8. II. Alumni Outcomes Ellen Carr Executive Director for External Relations, CFA Chris Santos Director of Development and Alumni Relations

9. Alumni Outcomes • Encouraging CFA students > CFA alumni • Alumni Tracking Resources • CFA Alumni Information • University Alumni Tracking Strategies • Current Challenges • Future Plans

10. Building the BU Family: Engaging Students to Become Active Alumni • Matriculation • College of Fine Arts Freshman Welcome • Freshman BBQ • Junior/Senior Sessions with Alumni Officer • Alumni Awards Ceremony • Master Class Sessions with Alumni • Graduation Party hosted by the Dean • Commencement

11. Current CFA Alumni Tracking Resources • University Information Systems (UIS) — alumni data compiled since 1910 and donor data compiled since 1968; faculty and staff are also tracked • UIS searches by geography, income, employer, occupation code, executive titles, age, graduation year, field of study, giving history • Class sessions with Current CFA Students – Alumni Officer, PR and Marketing staff discuss self-promotion and keeping the BU connection • Internet Research – general searches for CFA alumni on Arts Boards, in Symphonies, etc. • Individual Alumni Communication – postcards, phone calls, alumni events • Regional Alumni Groups – BU in LA, Alumni Clubs • 2006 Harris Survey – collected personal and professional information on many topics from 30% of all BU alumni

12. CFA Alumni Demographics • 11,670 mailable CFA alumni in the database (total BU alumni 250,000) • We have current occupation info for 40% of CFA alumni (comparable to the all-BU percentage) • 840 CFA alumni are shown to have executive titles (President, CEO, Chairman, Director, Owner, Partner) • Flaws in data, e.g. title of “Director,” make • accuracy of search difficult

13. CFA Alumni Demographics • Total mailable CFA alumni: 11,670 • Total e-mailable: 3,848 • Total “lost” alumni: 1,042 • New England: 3,997 • New York expanded: 1,668 • Boston: 803 • Bay Area: 491 • Los Angeles: 447 • Washington D.C.: 258 • Chicago: 170 • Palm Beach/Miami: 85

14. CFA Alumni Occupations

15. All-University Alumni Tracking Strategies • National Change of Address records – 10X per year • BU online community – alumni website; alumni link • Focus on keeping in touch with young alumni; more cost-effective than finding “lost” alumni; idea that “BU hasn’t moved” • Alumni Finder service – subscription + $0.25 per record – Once per year for all records (budget allowing), plus 60-200 records per month • Email forwarding for life

16. CFA Alumni Tracking Challenges • Antiquated database system • Cost effectiveness of finding lost alumni • International alumni difficult to track (4% of CFA alumni population) • Difficult to know if “email forwarding for life” is active • If we “find” more alumni, donor participation numbers fall

17. Future Plans • New BU database by 2010 (to replace UIS) • Central IT will select a new system by April 08; will take 12-24 months to implement • Looking for system that “codes” alumni based on profession, key titles, affinities and interests; will coordinate with Class Notes/Submissions • BU consensus: critical need for greater searchability • Ask alumni to help find “lost” alumni; mail a list of names related to graduation year and major • Educate current students about the importance of staying connected

18. III. Capital Campaign Ellen Carr Executive Director for External Relations Chris Santos Director of Development and Alumni Relations

19. III. Capital Campaign • University Campaign context • CFA campaign pioneers > ahead of the curve • Consultation & support re: strategy and materials • Constructing the case for BU, the case for CFA

20. CFA Capital Campaign • Overview • Phase I renovation project cost $25M • CFA fundraising goal $10M • University’s match 1:1 • By Dec 07, anticipate $2.5M in gifts & pledges

21. CFA Campaign UpdatePhase One Facilities Gifts and pledge payments $ 928,125 Pledge balances 307,400 Expected gift $ 1,000,000 Total $ 2,235,525 34 donors

22. Phase One Naming Opportunities Funded to Date Center for Music Teaching and Practice (pending) $1 million Faye G., Jo, and James Stone Art Gallery $750,000 Individual Practice Studios (4) $105,000 Visual Arts Studio (808 Comm Ave) $50,000 Maria Clodes Piano Lab $40,000

23. Campaign Materials • Design concepts for review • CFA Overview Brochure • Companion Pieces • Facilities • Endowment • Current Use • Content/format > strategy

24. IV. Executive Session