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Understanding the Dominant Culture: Euro-Americans

Understanding the Dominant Culture: Euro-Americans. Understanding Euro-Americans and how they differ from other cultures How they view the world What they value the most How they relate to others How cultural differences affect your company & your job and corporate acculturation approaches.

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Understanding the Dominant Culture: Euro-Americans

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  1. Understanding the Dominant Culture:Euro-Americans • Understanding Euro-Americans and how they differ from other cultures • How they view the world • What they value the most • How they relate to others • How cultural differences affect your company & your job and corporate acculturation approaches

  2. Stereotypes and Realities • Whites are Homogeneous: They’re Not Ethnic • Whites Are More Racist than Other Groups • Whites Are Rarely Victims of Ethnic Slurs or Hate Crimes • Whites are Privileged, so Things Come Easy to Them

  3. Euro=American Culture: How Is It Different? • General Perceptions: • Basic worldview: I control • Relationship priorities: me-first • Social fabric – loose ties • Masculinity: Moderately masculine • Equality/Status: democratic • Risk Orientation: step-by-step time • Space: moderate, arm’s length • Communication: direct • Economic: post-industrial, interdependent worldview

  4. Traditional Euro-American Worldview Traditional Euro-American Worldview • Conquering nature • Making progress & welcoming change • Using a rational, linear, cause-effect approach

  5. Traditional Euro-American Worldview • Getting the facts & putting them to work • Measuring things • Thinking in either-or terms • Using time to change the future

  6. Euro-American Values: How Do They Differ? • Becoming an Individual • Making Their Own Decisions • Valuing Achievement

  7. Euro-American Values: How Do They Differ? • Working Hard and Playing Hard • Achieving Material Success • Staying Young

  8. The Euro-American Way of Relating: How Does It Differ? • Making Many Casual Friends • Preferring Arm’s-Length Space • Fitting into Specialized Roles

  9. The Euro-American Way of Relating: How Does It Differ? • Seeing People as Basically Equal • Cooperating and Playing Fair • Communicating Informally and Directly

  10. American Corporate Cultures • Weak & Strong Cultures • Weak Cultures • Strong Cultures • Undermined Cultures of the NewMillennium • Euro-American Management- Minority Viewpoint • Greed & Self-Interest at the Top • Fear & Distrust at the Bottom • Virtual Corporation

  11. Corporate Cultural Integration • Acculturation • Assimilation • Separation • Deculturation • Multiculturalism

  12. Corporate Cultural Integration • Acculturation Factors • Tolerance for ambiguity • Degree to which cultural diversity is valued • Demand for conformity • Cultural fit • Targeted acculturation

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