ANALYSIS

2. Good Bad S W Internal Factors ANALYSIS O T External Factors

3. Good Bad S W Internal Factors ANALYSIS O T External Factors

4. Good Bad S W Internal Factors ANALYSIS O T External Factors

5. Specialize in apparels for children age between 3-12 • Unique styles and trends • Located in a high traffic area • Low numbers of related competitors in the area • Build strong customer loyalty and relationship • Great number of staffs to quickly response to customer needs • Support children programs to form strong reputation • Anonymous open box for customers input S

6. Good Bad S W Internal Factors ANALYSIS O T External Factors

7. New enterprise • High start up cost • High expenses • Lack of marketing expertise • Service maybe identical to other apparel competitors • Low awareness of potential selling brand • Parking inconveniences may drive customer away • Unable to obtain designs in demand W

8. Good Bad S W Internal Factors ANALYSIS O T External Factors

9. Expand using the internet • Expand out to other regions • Joint ventures • Ownership of land and property • Create store brand name • Increase capital • Flexibility of human resource • Patent unique products O

10. Good Bad S W Internal Factors ANALYSIS O T External Factors

11. T • Big corporation as our competitors • Internet large selections and source to find other brands • pricing war with local competitors • Less resources • Single location