1 / 14

MI021 / CS021 Computers in Management

MI021 / CS021 Computers in Management. Oct. 13, 2006 Personalization & Mass Customization and - The Evolving Software Market. Topics Covered. Mass-Customization & Personalization Examples: Apparel, Food, Vehicle Advantage Motivating factors. Competitive advantage? Challenges & Pitfalls

ernie
Download Presentation

MI021 / CS021 Computers in Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MI021 / CS021Computers in Management Oct. 13, 2006 Personalization & Mass Customization and - The Evolving Software Market

  2. Topics Covered • Mass-Customization & Personalization • Examples: Apparel, Food, Vehicle • Advantage • Motivating factors. Competitive advantage? • Challenges & Pitfalls • The evolving software market • mySQL – open source beyond Linux • Salesforce.com, ASPs, and software as a service

  3. Starbucks HearMusic NikeID

  4. Custom Stamps Seemed Like a Good Idea At the Time… ..but, some of the customers were a bit ‘creative’

  5. Challenges • Controlling ‘freedom of expression’ • Swtshop on Nikes, Slobodan Stamps • Complexity of ordering • Fit & Taste difficulties • Custom Foot & MyCereal.com • Need to retrofit production lines • 6+ month effort at Nike • Return on investment • Need to achieve margins & scale to justify investment

More Related