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Search Engine Marketing

Search Engine Marketing. CHristopher Davis Christopher Caric Allan Ogbulu. Introduction. History and Development. FTP Lexus / Nexus Search Engine Optimization Spiders and Robots Search Engine Marketing. How It is Used. Organic Search Engine Marketing Black Hat White Hat

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Search Engine Marketing

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  1. Search Engine Marketing CHristopher Davis Christopher Caric Allan Ogbulu

  2. Introduction

  3. History and Development • FTP • Lexus / Nexus • Search Engine Optimization • Spiders and Robots • Search Engine Marketing

  4. How It is Used • Organic Search Engine Marketing • Black Hat • White Hat • Paid Search Engine Marketing • Google Adwords • Yahoo!

  5. How Search Engine Marketing Supports Business Strategy • Helps companies stand out amongst competitors • Provides a targeted audience • 24/7 exposure • More cost effective than traditional forms of advertising

  6. Implementation considerations and recommendations • It is cost effective. • Easy to track and analyze data. • Quick and easy to implement • Successful strategy leads to strong business brand. • Businesses should look for future implementation with social media for broader reach to consumers.

  7. Conclusion

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