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Securing Adopt A Class Partners. Agenda. Tool Box. Communication Tools School Newsletter/hard copy and email version School Website that you can update as needed School Brochure Your business card.
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Tool Box Communication Tools • School Newsletter/hard copy and email version • School Website that you can update as needed • School Brochure • Your business card
Create a Master Email Database of current contacts that will be updated regularly- includes all your work contacts i.e. school partners, parents ,PTO,LSDMC members, business/organizational contacts-These are people who will get your school newsletter and general announcements about upcoming events. • Create a Business/ organizations email database so you can send messages targeted just for them • Create a list of publicity contacts i.e. editor of neighborhood community council newsletter, Community Press, etc.
Resource Tools • Data Sheet about your school that includes demographics, program, history, and information about what makes your school unique. General needs of your student population and their families-services you currently provide-gaps that you see that need to be filled.(update yearly) • Email requesting leads of organizations for Adopt a Class program • Script/email-introducing yourself, your school and the adopt a class program
Formal presentation about your school, AAC program • AAC information/handouts and recent AAC newsletter-that can be emailed-get updated versions from Bill/Kayla • List of all adopters currently in the Adopt A Class Program-get updated versions from Bill/Kayla.
Send an email message to everyone in your master email database briefly explaining your need to find adopters • Send an email message to your friends/family • Post your needs on Facebook • Do presentations at the neighborhood community council meetings and business association meetings
Mention in your school newsletter your need for Adopters (make a point of always having highlights of the AAC program ) • Announce your need for leads at LSDMC, PTO, Partners meetings. • Pound the pavement-Go to your business district and make a connection with the businesses • Contact churches in your area
Put together a list of companies you are familiar with-check out their website-find a contact person using the website or call the main phone number and ask who you can talk with about an opportunity for the company to help out at your school. • Put an ad on Craig’s list, City beat, etc. They provide free volunteer listings
I Have a list of Leads-Now What? • Do your homework! • Refer to the most recent list of Adopt A Class organizations-to make sure the leads you have aren’t already adopters. • Check out the company/organizations website to learn more about the organization. Be informed!
Make the Connection! • Send an email tailored to the type of lead (use email from your tool box) Explain who referred you or your connection to their organization. i.e.: ” I am a fan of your publication…..” “Sam Smith suggested I contact you…….” Continue with explaining the AAC program, etc., indicate you will be happy to send more info about the program.
If they respond positively towards your email: • Send them the AAC materials & your school newsletter • Give them Bill’s email in case they have questions or would like him to meet with them. • Let them know you will be contacting the director of AAC so he is aware of their possible interest.cc: Bill on this email so he is kept in the loop.
No email address-Now what? Call the Lead –(use your script) • Explain who referred you or your connection to their organization. • Be brief and to the point • Offer to send info about the AAC program
If they express interest in learning more: • Get their email address and send them AAC information, your school newsletter and Bills contact information. • Indicate the director of the AAC program will be made aware of their interest and will be available to answer questions. • Forward contact info and highlights of your conversation to Bill.
Follow-Up • Two days after you send AAC info to a company always touch base to make sure they got the info and to offer to answer any questions they may have. • Always thank them for their consideration-cc Bill on these emails. • Check in again after about 10 days(if you haven’t heard back from them) to see if they are still interested and if they would like either you or Bill to meet with them.
Meeting/Presentation-the final step • The goal is for either you or Bill to meet in person with the organization-If if gets to that point the deal should be sealed. Between Bill’s presentation skills and yours it should be a success. • Just make sure you have a presentation ready