Leadership in Communications

1. Leadership in Communications Fall 2013 Georgetown University Harrison & Muhlberg Class #1 August 29, 2012

2. Who are we? We’re two former CCOs in Fortune 500 companies, now counseling CCOs…and enjoying linking them to Georgetown • Judith Muhlberg, formerly Ford, Boeing. On the Board of State Farm. Consultant • Bruce Harrison, VP, Freeport McMoran, Freeport Indonesia. CEO, counseling firm 25 years (EnviroComm) • Both working, both active in the Arthur W. Page Society, which focuses on CCO advancement Leadership Communication Georgetown

3. What’s our ‘teaching’ strategy? • Our concept: Examine, explore the two sides of leadership communication in business • How leaders communicate • How communicators lead • Our caveats: • We believe ‘teaching’ is not about telling…we will work with you to make learning happen. • You will need to learn and earn (points for grade) • Grading in four assignments—which begin tonight! Leadership Communication Georgetown

5. Your Purpose in this course • Prep for a C-Suite job • Prep for leading a Communications team • Advance in my job • Get an A • Prep for Capstone • Learn what my peers know • Learn best practices from leading Corporate CCOs • ??? Leadership Communication Georgetown

6. House-Keeping Needs • Text: Leadership in Communications available on our website • Website: http://www.leadershipincommunications2013.wordpress.com • Graded Assignments • Attendance Policy • How to Contact Us • Syllabus is posted on the website • Reading assignment for next week: Perspective, Preface and Chapter 1

7. Why Communications Matters to Leaders “The individual who gets ahead in business is able to communicate, to make sound decisions, and to get things done with and through people.” --Harvard Business Review study 1964: ‘What helps or harms promotability?’, quoted in Leadership Communication, D. Barrett, 2010

8. What We Will Explore • What is leadership? • What is the difference between leadership and “management?” • What is the connection between leadership and communication? • What exactly is “leadership communication”? • What do leaders in communications do? • What does it take to lead corporate communications?

9. Our Discussion10 Minutes Turn to the person next to you Reflect on “A leader is someone who… ___________? What insights did you have? What words describe a leader?

10. Inside an organization, leaders- • Inspire • Motivate • Influence • Control • Guide • Coach • Model • Who does a leader inspire, motivate, persuade, control, guide, coach, etc.? • What are typical goals of leadership? What are leaders inspiring/ persuading/ guiding others to do?

11. How Communicators Lead • Share the chief executive’s view as “generalist” • Influence best achievable outcomes as the “connector” • Conceive and manage strategic information flow • Provide enterprise feedback data, stakeholder perception • Influence corporate character and culture • Purpose, mastery, autonomy • Authenticity Leadership Communication Georgetown

12. A Communicator’s QUALITY Model Quantify and qualify stakeholders Understand their perspectives by Asking questions (what’s it all about?), Listening (where the conversation starts), Interpreting feedback data, and Taking charge, influencing toward purpose and shared-value, to get to Yes: the condition of collaboration, leader/follower Leadership Communication Georgetown

13. Assignment #1 • Research and analyze the communications effectiveness of a corporate CEO • Write a 3-4 page paper and “grade” the CEO based on the 5 criteria provided • Due: September 26th • Submit email and hard copy of your paper Leadership Communication Georgetown

14. Our Definition of Leadership Communications20 Minutes Break into teams Reflect on what our definition of Leadership Communications should be What insights did you have? Let’s share our thinking and agree on an initial definition we can test through the semester

15. Think about it. See you next week. Leadership Communication Georgetown