G-1 Syed Wajahat Ali Shah Malik Ihsan Munsif Muhammad Bilal Paracha Mian Atiq ur Rehman

1. G-1 • Syed Wajahat Ali Shah • MalikIhsanMunsif • Muhammad BilalParacha • MianAtiqurRehman • Muhammad Azim

2. Management of Technical Organizations and Practices Warning: Low Flying Fish Case Study onPike Place Fish

3. Introduction • Pike Place Fish is a fish market located in Seattle, Washington at the corner Pike street and Pike Place. • Visitors / Tourists with diverse origin come to the market to • buy high quality sea food • Shipped it home • watch fishmongers handling the fish in their unique style • Pike Place Fish attracts more than 10,000 visitors daily.

4. Introduction Contd… Products

5. History • Current owner (John Yokoyama) use to work at Pike Place Fish in 1965 • Before the owner offers to sell a drowning business to Mr. Yokoyama who reluctantly bought it with absolutely no vision for the success of business. • Stereotype attitude of Mr. Yokoyama brought the business even more closer to the failure. It was not far that business might see closure before

6. History Contd… • Jim Bergguist who by profession was a consultant and his wife use to work at Pike Place Fish entered the scene with a proposition. • Jim made the proposition to Mr. Yokoyama that he will make the business profitable in three months or else he will Quit.

7. Business Strategy • While Jim was devising the strategy for the Pike Place Fish, he came across this apparently the vague idea of “lets become world famous” by a young worker. • Jim and Yoko initially took it as a far cry before they devoted solely to the purpose. • The wild idea of the young worker ultimately became the Vision Statement for the Pike Place Fish.

8. Business Revolution • Owner of Largest Fish selling Company – Washington • Owner of bizfutures Consulting Firm

9. Lessons Learnt Meaning to be World Famous at Pike Place Fish • Yokoyama, Bergguist and their crew believe that • it means making a difference in the lives of customers and others with whom they come into contact. • it means going beyond just providing outstanding service to people and making their experience memorable

10. Lessons Learnt Team Roles in becoming World Famous • Those who work at Pike Place do not consider themselves as mere employees rather each one is team player. • There is only one way to work at Pike Place and that is being a team player • Employees have to devote themselves to the common purpose of “Being World Famous”. • New Employees often take time to understand the subtle difference of being “World Famous” as slogan with really performing as world famous.

11. Lessons Learnt Maximizing Worker Potential • At Pike Place Fish unique style of “Management by Inspiration” is adopted, which promotes uniqueness and innovation within each employee. • After initial failure of business Mr. Yokoyama realized that workers potential is best utilized by bringing feeling of Empowerness and Trust to them and making them master of their own game.

12. Lessons Learnt Creating a Nurturing Environment • At Pike Place Fish participation is highly encouraged, even newcomer can coach an older fellow to bring any improvement in the daily operations. • Everyone feels responsible for the purpose and keep it visible for others by his actions.