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“. “. Let’s sort these parasites out. “. To hell with their human rights. “. “. Shoot a few and if that doesn’t work shoot a few more. “. 2011. YPM Campaign. Young people in the Media. Negative Stereotypes:. Violent. Vandalism. Young terrorists. Yob/Chav/Emos/Goths. Pregnancy.
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“ “ Let’s sort these parasites out “ To hell with their human rights “ “ Shoot a few and if that doesn’t work shoot a few more “ YPM Campaign 2011
2011 YPM Campaign YPM Campaign 2011
Young people in the Media YPM Campaign 2011
Negative Stereotypes: Violent Vandalism Young terrorists Yob/Chav/Emos/Goths Pregnancy Gangs Hoodies Loitering Big groups=evil Raves Binge drinking Loud Suicide Stealing Disrespectful Bullying Bus fights ASBO’s Being stupid (easy GCSE’s) Knife crime Happy slapping Social networking trouble makers YPM Campaign 2011
‘Less than 1 in 4 stories are positive about young people’ YPM Campaign 2011 The Youth Summit 2007
‘9 out of 10 stories on young people don’t report what they say’ YPM Campaign 2011 The Youth Summit 2007
‘23% of National Media Coverage is Positive’ YPM Campaign 2011 Young People Now magazine
Yob What is as Yob? YPM Campaign 2011
‘Yob’ is ‘Boy’ Backwards YPM Campaign 2011
Yob ‘A teenage lout or hooligan’ Origin: 1855–60: a consciously reversed form of boy YPM Campaign 2011
The Facts 49% of people believe that children are increasingly a danger to each other and adults 43% agree something has to be done to protect us from children 45% think that children are feral in the way they behave. YouGov YPM Campaign 2011
Media What do they think? YPM Campaign 2011
"... unruly youths... gangs of children as young as 13... terrorising people... youths running wild..." Edinburgh Evening News "Like a plague, the city seems to be in the grip of lawlessness among the young." Peterborough Evening Telegraph YPM Campaign 2011
Media coverage Positive? Negative? Neutral? YPM Campaign 2011
What issues do the papers focus on? YPM Campaign 2011
Do attitudes towards young people vary according to the type of paper? YPM Campaign 2011
Out of: 281 Newspapers YPM Campaign 2011
Out of: 230 Newspapers YPM Campaign 2011
Out of: 197 Newspapers YPM Campaign 2011
‘Hoodies’ What are they? YPM Campaign 2011
Hoodies… Stories about hoodies are about ‘extraordinary individuals with rare talents, rather than average young people’. Studies suggest that ‘such repetition of images of gangs and “hoodies” could influence public attitudes towards young people’ YPM Campaign 2011
Improving The Current Image How can you help improve the image of young people in the media? YPM Campaign 2011
How to improve the image… You: • Write positive stories for your local newspaper • Do something – why don’t you create the story? • Talk to people • Make a BLOG • Make a school newspaper Schools: • Organise a group discussion session • Make a presentation to your school • Make and conduct a survey • Ask the local community what they think YPM Campaign 2011
Further Information Want to find out how you can voice your support for the campaign, then please follow one of the following links. Check out the latest campaign news, surveys etc on the website. Have a look at our campaign video. Voice your view on the Blog, where you can debate, argue and decide questions and answers. Schools check out the school page and maybe arrange a presentation at your school, or maybe someone would like to talk to fellow pupils about this subject in class, the list is endless. Website YouTube Blog Schools YPM Campaign 2011