BOLAND ATHLETICS – 2005 BUSINESS PLAN

1. BOLAND ATHLETICS – 2005 BUSINESS PLAN • VISION • MISSION • STRATEGY • OBJECTIVES • PROGRAMMES • MARKETING OPPORTUNITIES BOLAND ATHLETICS 2005 BUSINESS PLAN

2. VISION To make athletics in the Boland Region the sport of choice – both for participants and spectators. BOLAND ATHLETICS 2005 BUSINESS PLAN

3. MISSION To develop Boland Athletics into a role model that is recognized for its level of excellence, and for the leading role it plays to develop, co-ordinate and support athletics. BOLAND ATHLETICS 2005 BUSINESS PLAN

4. STRATEGY Boland Athletics willoperateon a self–sufficient system of effective, interrelated programmes and products for both elite and introductory athletics. BOLAND ATHLETICS 2005 BUSINESS PLAN

5. OBJECTIVES • To get as many athletes possible into the National Teams to international events • To be the no. 1 province at National Events • To organize the best events in South Africa • To provide a profitable environment for sponsors • To run a Centre of Centre that will serve the needs of all interested parties • To run a Community Centre that will serve the needs of all interested parties BOLAND ATHLETICS 2005 BUSINESS PLAN

6. 2005 PROGRAMMES • Senior Track and Field Circuit • Youth and Junior Track and Field Circuit • Little League Track and Field Circuit • Off-Road Circuit • 10km Road Circuit • 21.1km Road Circuit • Centre of Excellence • Community Centre • Development Squad • Marathon Championships preparation circuit BOLAND ATHLETICS 2005 BUSINESS PLAN

7. 2005 PROGRAMMES - TOPOGRAPHIC LAY-OUT Key: Grey blocks indicate time frame when programmes will be executed BOLAND ATHLETICS 2005 BUSINESS PLAN

8. MARKETING OPPORTUNITIES FOR SPONSOR BOLAND ATHLETICS BUSINESS PLAN