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"How to get your news and stories into print, on air and into cyberspace at no cost"

"How to get your news and stories into print, on air and into cyberspace at no cost". Stefan Drew Aka The Marketing Magician . The media needs you. The media have less time to source and write stories Advertising has been cut .. Therefore there are fewer staff and smaller papers

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"How to get your news and stories into print, on air and into cyberspace at no cost"

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  1. "How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician

  2. The media needs you The media have less time to source and write stories • Advertising has been cut .. Therefore there are fewer staff and smaller papers • There is intense competition from free online newspapers, blogs etc. So you can fill the gap

  3. How? Here are a few examples of what I do … in a few minutes I’m only giving you a flavour The main thing to remember is that all these ideas can apply to YOUR business.

  4. Media Releases • 5 W & 1H • Who, what, why, where, when & how. • Good short descriptive headline • Intro para of 5W and 1H • Expansion para • Quotes • Ends • Notes to editors • Pictures

  5. Send your media release to • Newspapers • Magazines – general interest and trade/specific • Radio • TV • Freelance journalists • Websites

  6. This technique has worked for years

  7. Newspaper & Magazine Articles & Features Some examples from over 20 years of getting stories in the worldwide media

  8. Online Articles & Features • Write them .. Send them

  9. Radio Topics include • Woolworths • Cigarette pack advertising • Does advertising work? • Interactive advertising • Impact of Olympics on business • Etc. … hundreds of topics over the last 25 years

  10. Radio 4 • BBC local stations • BBC World Services - >70 countries • ABC • From UK, Portuguese palaces and Italian beaches

  11. Websites and blogs • Experian • ThomsonLocal • Equifax • And hundreds of other websites • Your own • Guest blogging

  12. Your Own Website and/or Blog

  13. Newsjacking • London Met Uni and the Visa Scandal • Newsjacking = Coverage in numerous papers and on websites

  14. Stefan Drew01926 632794www.StefanDrew.comRequest your Top Five Marketing Tips and get regular free advice & information on How to market your business

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