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The GMTA and Entry Strategies for Medtec Innovations in the German Market

The GMTA and Entry Strategies for Medtec Innovations in the German Market. Dr. Detlev Langmann AKM Innovationsmanagement GmbH. Medical Technology Markets. Global market 2008: €bn 220 total revenue By region 1) US €bn 85 2) EU €bn 65 By country 1) US 2) Japan 3) Germany.

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The GMTA and Entry Strategies for Medtec Innovations in the German Market

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  1. The GMTA andEntry Strategies for Medtec Innovationsin the German Market Dr. Detlev Langmann AKM Innovationsmanagement GmbH

  2. Medical Technology Markets • Global market • 2008: €bn 220 total revenue • By region • 1) US €bn 85 2) EU €bn 65 • By country • 1) US 2) Japan 3) Germany

  3. Medical Technology Markets • EU market • CE Marking • conformity with essential health and safety requirements within European Economic Area (EEA) • declaration by manufacturer + acceptance by a European authorized conformity assessment body • Germany established largest market • twice the market volume of France • three times the market volume of Italy or UK, resp. • MPG - Law on Medical Devices applies

  4. Medical Technology Markets • German Health Care Economy • 10.6% of GDP • annual revenue of €bn 245 • Medical devices sector €bn 22

  5. Competition • Germany • 1200 companies with more than 20 employees • 9% R&D investment of total sales revenue • Gov. “Medical Device Action Plan” • support for intelligent implants, innovative rehabilitation methods, imaging and regenerating medicines • Germany 2nd after the U.S. for new medical device patents • e.g. in 2009: 20% of 134.542 EPA patent applications

  6. Competition • Germany • 1/3 of total business revenue from products not more than 3 years old • 400.000 new products in 2009 (TÜV CERT Nord)

  7. Germany • Market conditions • Open and transparent market • principle of freedom for foreign trade and payment • Reliable logistics, communications, and energy infrastructure • Competitive labor costs and flexible working practices • Overall corporate tax burden 22.83 ~ 30%

  8. i.e. the EU countries paved the way for • faster and • less burdensome routines to product launch and hence cash flows!

  9. GMTAGerman Medical Technology Alliance National Structure for Research and Transfer of Medical Technology

  10. MedTAC: Services • Medical Test and Application Center (MedTAC) • One-stop shop service for cardio-vascular innovations • “Putting Ingenious Ideas in Vivo ” comprises the entire process from • Device specification • 3D-CAD/ CAM • Screening of Materials and bio compatibility testing • Fluid dynamics simulation (&FEM) • Rapid Prototyping & Manufacturing • Laboratory testing on durability • Pre-clinical testing

  11. MedTAC: Service Modules

  12. MedTAC: Customer Value • One-stop shop service for cardiovascular innovations • Significant time-to-market reduction by seamless process coordination • High service reliability and quality assurance by certified partners

  13. R&D Project ForSaTum

  14. Outlook 2012 • ForSaTum-Service Business Unit

  15. Summary Germany is a fertile ground for Medtec innovations R&D infrastructure and top-notch innovation climate Significant European medtech market hub GMTA Your Early Facilitator for Research and Transfer of Medical Technology One-stop shop for hands-on innovation services MedTAC ForSaTum-Service BU

  16. Chairman • Mr. Stephan Albani • Email: s.albani@hoertech.de • Tel. +49 441 2172 100 • APAC contact: • Dr. Detlev Langmann, MEDICA Hall 3/ C80 • Email: d.langmann@akm-aachen.de • Tel. +49 241 5652 8981

  17. Backup

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