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Eco-innovation for SMEs. September, 2013. What do we mean by Eco-innovation?.
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Eco-innovation for SMEs September, 2013
What do we mean by Eco-innovation? Eco-innovation is the development and application of a new business strategy that entails a combination of a significantly improved or new product (good/service), production process, organisation and business model that will lead to improved sustainability performance. • Eco-innovation operates at the level of a company strategy • It mainstreams a holistic life-cycle approach throughout all company’s operations • Aimed at enhancing company’s positive sustainability impacts, gaining reputational benefits and access to new markets = competitive advantage
How to implement Eco-innovation? • Eco-innovation applies life cycle thinking to products and processes to increase the sustainability of the entire value chain. • Innovation is implemented in a combination of: • Product, including product design • Production process • Organizational methods • Marketing • Business model • Life-cycle thinking means considering the ENTIRE process, including: • Raw material extraction • Manufacturing processes • Packaging and distribution • Use and maintenance • End-of-life/reusability
Eco-innovationis a STRATEGICBUSINESS APPROACH Companies applying Eco-innovation can: • Enhance their sustainability performance • Createcompetitive advantage vis-à-vis competitors • Achieve growth through access to expanding markets • Increase profitability and efficiency in the way resource are used along the value chain • “Read” standards and regulations evolution and benefit from the first mover advantage • Attract sustainable investment • Build and retain expertise
Enabling environment for Eco-innovation • National and regional policy framework: provide a conducive framework to promote / recognize sustainable consumption and production practices • Willingness and readiness of company – supply chain - market • Market requirements/demands of strategic positioning as sustainable enterprises (SMEs) • R&D capacity in country and company: Existence of service providers with the skills and capacities to support companies
Eco-innovation Project • Small and medium sized enterprises (SMEs), focusing on priority sectors: • Agri-food processing • Chemicals production and management • Metal processing • The Project will be promoting SCP through Eco-innovation with an intervention focusing on: • National SCP-related policies, programmes and strategies • Including technology related policies and strategies.
Information on the Eco-innovation project: www.unep.org/ecoinnovationproject