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Marketing Strategy: Packaging. Sports Team. Design a Collectible Egg in Designer Packaging. Plan for today. Brainstorm packaging ideas based on these criteria: product is fragile and collectible
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Marketing Strategy: Packaging Sports Team Design a Collectible Egg in Designer Packaging
Plan for today • Brainstorm packaging ideas based on these criteria: product is fragile and collectible • Learn the importance of product packaging design to increase the items value and to avoid damage while shipping
Details The price point for your product is $250-$300 Sports Team Collectible is the target market customer Your product is a designer egg. Design and create a exclusive egg Create packaging that protects your stylish egg and also increases the value of the Sports Team Collectible
Packaging makes a difference not only for product protection, but for when collectors make the investment to purchase your product. The following is an example of an item that is collectible because it has never been opened 1959 Barbie No. 1 in mint condition. She runs about $8,000.
A package test will be performed to check to make sure your egg is protected by your package design. HOW your may ask??? • Your package that includes your designer egg will be thrown out a two story window to see if it breaks.
Why such a extreme package test? Has anyone ever seen a delivery driver deliver a package? Here is an example of how important packaging is!! YouTube Video of Fed Ex Delivery
Do you think your collectible product needs protective packaging?
Product FEDEX Delivery! Here’s your package!
That Fed Ex driver threw me out of the truck!! OH No I am broken!!
Goal of this project • Is to develop a designer box that will protect the designer collectible egg so you can carefully send the memorabilia to your customer anywhere around the world
Product You cannot boil the egg to make sure it does not break!!
Design your box • Pick your brand colors
Start designing your packaging to be collectible and durable
Now time designer egg Faberge style • Product
Build onto graphics AFC EAST 2014 CHAMPIONS
Remember to package your egg carefully. This may be the guy to deliver your package.