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How to grow on emerging and fragmented markets?

The exclusive online shopping experience. How to grow on emerging and fragmented markets?. Why?. Adapt to local consumer preferences Marketing is diluted. Potential of growth is bigger Economies of scale (warehousing, purchasing, support activities).

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How to grow on emerging and fragmented markets?

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  1. The exclusive online shopping experience How to grow on emerging and fragmented markets?

  2. Why? • Adapt to local consumer preferences • Marketing is diluted • Potential of growth is bigger • Economies of scale (warehousing, purchasing, support activities) Can you reach a critical mass fast enough?

  3. Which table? SWEDEN LITHUANIA RUSSIA LATVIA ESTONIA FINLAND

  4. Which table? • Same market caracteristics • More mature • Good timing • Not profitable • Marketing is diluted

  5. Products + Content generation + Customer support

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