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BodyWorksFitnessCenters

Kayla Calloway Period 3. BodyWorksFitnessCenters. M arketing Strategies. Let us help you find the healthy you!. Overview. Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps. Marketing Goals. Image - Hip - Cutting-edge classes and equipment

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BodyWorksFitnessCenters

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  1. Kayla Calloway Period 3 BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

  2. Overview • Marketing Goals • Current Promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image - Hip - Cutting-edge classes and equipment - Not just a place to work out • Acquire new members - Those without existing gym membership - Those who are members at other gyms • Garner as much publicity as possible • Attain strong promotional partners

  4. Current Promotions/Publicity • Running adds in several local newspapers and magazines • Feature in - “US Heath” magazine - “Get Fit“ magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on “What’s New in New York”

  5. Other Marketing Ideas • Food product cross-promotion - Protein bars - Bottled water - Other health foods • More health/news magazines features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising

  6. Next Steps… • Prep sales staff for opening day • Meet with potential promotional partners • Create premium items for giveaways • Preliminary plans for launch party

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