Persuasive Rhetoric: Analyzing Speeches and Commercials

1. Bell Ringer 6/2 • Please get out your books and your Benjamin Franklin Activity so that we can go over section 1 for participation points. • 1, 2, 7

2. Bell Ringer 6/2 • Please get out your books and your Benjamin Franklin activity so that we can go over sections 2 & 3 for participation points. • 3, 4

3. Bell Ringer 6/2 • Please get out your books and your Patrick Henry Activity so that we can go over Sections 2 & 3 for participation points. • 9

4. English III • EQ: How do Henry and Franklin use persuasive appeals and rhetorical devices to persuade effectively while anticipating the audience’s knowledge level, concerns, values, and possible biases? • Agenda • Bell Ringer/Discussion • Agenda/EQ • Benjamin Franklin’s “Speech in the Convention” (pg. 191) • Crash Course: The Constitution • Type 2 Writing & Graphic Organizer • Reading Benjamin Franklin’s Bio (pg. 184) • Reading Franklin’s “Speech in the Convention” • Analysis Activity • Type 3 Writing Activity

5. Persuasive Speech Vocab • Persuasive Appeals • Emotional Appeal (Pathos) – an appeal to emotion • Logical Appeal (Logos) – an appeal to logic or reason • Ethical Appeal (Ethos) – an appeal to credibility or character, sometimes based on expertise

6. Persuasive Speech Vocab • Rhetorical Devices • Restatement: repeating an idea in a variety of ways • Repetition: restating an idea using the same words • Parallelism: repeating grammatical structures (often appears in a list) • Rhetorical question: asking a question whose answer is self-evident

7. Persuasive Speech Vocab • Bias = prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

8. Analyzing Commercial Example • Get into a group of 3. • You need 1 piece of composition paper for your group. • Watch the Free Credit Report Commercial and answer the question. • Who is the target audience? • What rhetorical devices are used? How do they make the commercial more effective? • What persuasive appeals are used? How are these appeals targeted at a particular audience? • Write in full sentences and be specific.

9. Crash Course Graphic Organizer • In the first column, define the following terms from the video • Articles of Confederation, Shays’ Rebellion, Federalist, Anti-Federalist, Constitution, Separation of Powers, Checks and Balances, The Federalist Papers • In the second column, list the issues or concerns associated with that term

10. Crash Course Type 2 • In 1 paragraph, describe The United States’ journey from the Articles of Confederation to the Constitution. • Use four of the eight terms from your graphic organizer in your explanation.

11. Outlining Our Type 2 Writing • Please find a partner. • On the back of your Crash Course Graphic: • Outline the United States’ journey from the Articles to the Constitution. • Start with the articles and what went wrong. • Describe the difficult process of creating the constitution: • Who was for it? Who was against it? How did they resolve their issues? • The last event should be the ratification of the Constitution. • Make a bulleted list.

12. Benjamin Franklin’s Bio • As we read Franklin’s Bio on pg. 184, think about the following question: • Why would Franklin be a good person to make an ethical appeal?

13. Type 3 Collins Writing • Write a brief speech (1 page, front and back – skip lines). • Persuade your classmates to support you in your quest to change one element of our school life – rules, culture, environment, etc. • FCA #1: Chose an idea that you feel passionate about and support your claim with 1 of each type of persuasive appeal (logical, ethical, emotional). • FCA #2: Refute (or argue against) one counter argument. • FCA #3: Use 3 of the 4 rhetorical devices (repetition, restatement, parallelism, rhetorical questions). • Bonus: +5 points if you type your response • 25 points total