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David Bennison & Cathy Parker Marketing & Retail Division

Locational Planning & Place Marketing: Option Briefing. David Bennison & Cathy Parker Marketing & Retail Division. First Term Principles of place marketing Marketing and managing: Urban space Rural space Competitive place marketing Policy frameworks and issues. Second Term

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David Bennison & Cathy Parker Marketing & Retail Division

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  1. Locational Planning &Place Marketing: Option Briefing David Bennison & Cathy Parker Marketing & Retail Division

  2. First Term Principles of place marketing Marketing and managing: Urban space Rural space Competitive place marketing Policy frameworks and issues Second Term Principles and processes of retail locational planning Locational management Current issues in retail location Syllabus

  3. Course features • Combination of lectures, guest lectures, tutorials (case studies / exercises) • One hour weekly lecture, with a fortnightly one hour tutorial • Supporting material available on WebCTVista (or its replacement) • Theory as a basis for practice • Draws on extensive research and contacts with industry and government • Free student affiliate membership of the Institute of Place Management is available: www.placemanagement.org • Individual assignment (evaluation of place marketing of a country or town of your own choice - tbc) – 40% unit marks. Submission date likely to be last week of first term. • Closed book examination; three questions from six – 60% unit marks

  4. Some other things you should know • Relatively unusual course, based on research work undertaken at MMUBS over more than 15 years • No single text book: you will be expected to read widely round the subject focusing on academic journal articles • In 2010/11, about 10% failed the assignment mainly as a consequence of not doing enough reading. • In contrast, in Summer 2010, everybody passed the exam! • The second part of the course is very retail-oriented, focuses in particular on UK policy and practice, and does not have an international dimension • Here are some of the comments the students made in last year’s feedback survey: “David and John have been superb all year, and made the course intellectually stimulating as well as enjoyable.” “One great module, and one which I’d recommend to any 2nd year student.” “The lectures were very good; feedback on work and guidance for the exam is excellent.” “Taught with real enthusiasm and structure .. Down-to- earth, helpful tutors.”

  5. Any questions? Contact Professor David Bennison: d.bennison@mmu.ac.uk Marketing & Retail Division, Room 1105c Tel: 0161-247-3838

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