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Michael Porter

Michael Porter. By: Pooja Kumari Arun Kumar Deekshak Malhotra. Michael Eugene Porter. Born – 1947 Qualifications: 1969- B.S.E -Princeton University 1971- M.B.A - Harvard Business School 1973- PhD in Business Economics- Harvard

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Michael Porter

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  1. Michael Porter By: PoojaKumari Arun Kumar DeekshakMalhotra

  2. Michael Eugene Porter • Born – 1947 • Qualifications: 1969- B.S.E -Princeton University 1971- M.B.A - Harvard Business School 1973- PhD in Business Economics- Harvard Business School • High school-Football and baseball • Outstanding intercollegiate golfer while at Princeton • Resides in Brookline, Massachusetts .

  3. Contd… • World’s most influential thinker on management and comp-etitiveness • 2001- Harvard Business School and Harvard University- created Institute for strategy and competitiveness • Author of 18 books and over 125 articles • E.g.: Famous book- The Competitive advantage: Creating and sustaining Superior performance

  4. Competitive advantage • Meaning • Types: Cost advantage Differentiation advantage • Also known as positional advantages • Resource based view: Resources and capabilities • Combining resource based and positioning views

  5. Resources Value creation Cost advantage or Differentiation advantage Distinctive competencies Capabilities

  6. Resources and Capabilities Resources : Firm specific assets Few competitors can acquire easily E.g.: Patents and trademarks, Brand equity etc Capabilities: Firm’s ability to utilize resources Difficult for competitors to replicate e.g. Gillette Distinctive competencies: Enable innovation, efficiency, quality

  7. Advantage and value creation Competitive advantage • Competitive advantage through resources and capabilities • Low cost structure or differentiated product Value creation: Inbound logistics Operations Outbound logistics Marketing and sales Service

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