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COCA COLA’S FREESTYLE

COCA COLA’S FREESTYLE. Greg Weiner ISM 158. PROBLEM:. Coca Cola has 70% of the fountain drink market Overall sales volume dropped 2.1% over the past few years Fountain drink sales have dropped 2.7%

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COCA COLA’S FREESTYLE

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  1. COCA COLA’S FREESTYLE Greg Weiner ISM 158

  2. PROBLEM: • Coca Cola has 70% of the fountain drink market • Overall sales volume dropped 2.1% over the past few years • Fountain drink sales have dropped 2.7% • This causes a problem when Coke’s strategy is to sell more beverages when people are dining out

  3. STRATEGY: • Use of Information System: • Supply Chain Management • Master Data Management • Analysis of purchased products • Amount • Time • Frequency • Part of their strategy is to slowly introduce their new product to the market.

  4. NEW PRODUCT: • Self-serve soda fountain • One spigot • Touch-screen display • Micro-dosing technology • Makes over 100 different mixtures • Wireless Connectivity

  5. SOURCES: • http://online.wsj.com/article/SB10001424052748703612804575222350086054976.html?mod=rss_Today's_Most_Popular • http://www.thecoca-colacompany.com/presscenter/presskit_freestyle_images.html • http://www.npr.org/templates/story/story.php?storyId=126661674&ft=3&f=1006,1014,1017

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