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MSc Innovation Management

MSc Innovation Management. Ed Nijssen. School of Industrial Engineering. MASTER Specialization. BACHELOR Foundations. The importance of innovation. Eindhoven is known as as the most innovative region of Europe

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MSc Innovation Management

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  1. MSc Innovation Management Ed Nijssen

  2. School of Industrial Engineering MASTER Specialization BACHELOR Foundations

  3. The importance of innovation • Eindhoven is known as as the most innovativeregion of Europe • Innovation (and notcostreduction) is the keysuccessdriver of ASML, NSX, and Philips alike

  4. New product developmentprocess • Challenges • Onlyone of every 50 newproductsbecomes a success • Integratingfunctions and departments is difficult (R&D, marketing, manufacturing, procurementetc) • Developingradicalnewproducts is hard due to lack of willingness to cannibalizeinvestments, routines, sales, and obsoleteness of currentmarketdeliniations • Trends • Shorter product lifecycles • Crowdsourcing • Externalcollaborations incl. cocreatingwithcustomers • Increasedinterrelatedness of markets Alsonote: although Eindhoven is #1 patent wise The Netherlandsonly ranks #13 economically. So, muchcanbegainedfrombetter managing NPD and commercializinginventions

  5. Howdoes Apple Inc. Innovate?: The iPod 13:06 Apple Incorp. 16.50: “hint, itsnot a Mac” (or 17.53, whenincludingJob’s product presentation)

  6. Product Development as Business Process

  7. closed innovation The Market Science & Technology Base Research Development New Products/ Services open innovation Open Market Licensing Techn. Spin-Offs New Market Internal Technology Base Current Market External Technology Base Technology Insourcing Fromclosed to open Innovation; The new management challenges Source: Henry Chesbrough (2003)

  8. MSc InnovationManagement Program (1) • Main features • Englishlanguage program • 50/50% Core courses and electived, i.e. 40 ECTS • 8 x 5 ECTS core courses focus onmain content and methodology • Similarshareelectivescourses 40 ECTS; 3 tracks are promoted • Master Thesis • Literaturereview/Research proposal(10 ECTS), Thesis work: (30 ECTS) • Opportunitiesforin-companytraineeship and international semester www.tue.nl/masterprograms/im

  9. MSc InnovationManagement Program (2) • Other features • Multidisciplinaryfocusingonunderstanding and optimizing a firm’sinnovationprocess(business engineering and development!) • Highlyinteractivecoursesfrom professors in the forefront of research; one of the leadinggroups in the world! • Contributionsfrom different disciplines and groups ITEM, IS, HPM, and OPAC • Brabant Center of Entrepreneurship in cooperationwithUniversity of Tilburg • Flexibleenrollmentthatallowsforpersonal contact, joint learning • MSc IM enrollsapprox. 50-60 studentsannually • Youcanenrol in January and September

  10. Semester 4 Semester 3 SpecialisationCourses (electivesfromtracks orotherelectives) Semester 2 Semester 1 MSc IM: Program Structure(3) Master Thesis Thesis Preparation Opportunityfor International Semester Core courses

  11. Core Courses • New Product Development (ITEM) • Marketing & Innovation (ITEM) • Project & Process Management (OPAC & ITEM) • HumanAspects of Product Development (HPM) • Research Design, Data Collection and Analysis (ITEM & HPM) • Design ScienceMethodology (ITEM) • System Dynamics (OPAC & ITEM) • Philosophy of Management Science (AW) Content Method

  12. ThreeOptionalTracks of Electives*) • New Product Development Management • KnowledgeProcesses & Management (ITEM) • Human Performance in InnovativeOrganizations (HPM) • Strategy & Technology management (ITEM) • Product Life Cycle Management (IS) • Service Engineering & Marketing (ITEM / OPAC) • Open Innovation • Innovation Networks (TIW) • E-BusinessArchitectures & Systems (IS) • StrategicSourcing & Supply Management (ITEM) • Strategy & TechnologyManagament (ITEM) • Innovation & Intellectualproperty (TIW) • GoverningInnovation (TIW) • TechnologyCommercialization & Entrepreneurship • TechnologyEntrepreneurship (ITEM) • EntrepreneurialFinance (ITEM) • Service Engineering & Marketing (ITEM / OPAC) • Selling New Products (ITEM / OPAC) • Innovation & IntellectualProperty (TIW) • Entrepreneurial Marketing (ITEM) *). Plus free formatoption; alsocourses of other schools possible

  13. Examples of thesis areas and subjects • StrategicAlliances • networkrelationshipsbetween a research lab and technologysuppliers • Entrepreneurship • successorfailures of technopreneurs • Personality of foundingmember • Knowledge Management • managing knowledge in a product development lab • Marketing/sales • launch of radicalnewproducts in the marketplace • service requirementsafterspeeding up NPD processes • New Product Development • possibilities to reducelead time in innovationprojects • Selection in fuzzy front end • Supplierinvolvement • NPD in the relationshipbetween a hi-techcompany and threekeysuppliers

  14. Mentor system, to assistyou in studyporocess • Potential mentors in ITEM, IS, and HPM • Select mentor at last oneyearbefore start of the Msc Thesis Project (at the end of the first semester!) • Virtualmarket open duringblock C and F • Role of mentor: • adviseonstudy and electives • guidanceregarding planning your international semester (e.g., school, courses) • assistancewithselection and preparation of thesis topic and thesis proposal (and companyifneeded) • supervision of thesis project

  15. Special optionswithin MSc IM • Special entrepreneurship track, and alsoCertificate in TechnologyEntrepreneurship • http://w3.tue.nl/en/the_university/entrepreneurship/student/master/ • Pre-doctoratecertificate • forstudentsinterested in PhD and academiccarreer • onlyafteradmissionbyadmission board • extra assignments, Phdcourses and scientificmaster thesis topic • Use International semester as extra specialization (e.g., more economic/financeorstrategiccourses)

  16. Professional Perspectives • Industry & service sector • R&D/New Product Development • Strategy, alliances, intellectualproperty • Marketing/sales • Supplychain manager • Consultancy • Other, including • Entrepreneurship • Phd/academiccareer

  17. Innovation Management: “simply the best” Bron: Keuzegids masters 2011 • The journalTechnovation (2007) listedour research in Technology & Innovation Management in the top 5 worldwide • Elsevier’s master program rating shows our master program top of the list

  18. IM Coursesare highlyappreciated Source: Student evaluations 2nd semester 2010-2011

  19. For more information, see http://onderwijs.ieis.tue.nl/en/ie/im

  20. Questions

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