Chapter 12 Developing the Marketing Mix

Sep 13, 2012

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Chapter 12 Learning Goals. What is the role of the product in the marketing mix, and how are products classified and developed? What are the stages of the product life cycle? What strategies are used for pricing products? Describe the distribution channels and the manner in which they are organ

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Chapter 12 Developing the Marketing Mix

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1. Chapter 12 � Developing the Marketing Mix

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