Checklist of Questions for the structure of Landing Page in HubSpot

1. Landing Page Strategy

2. Basic Details about Landing Page?

3. What is a Landing Page and Why Should You Use It? Important Points Covered in the HubSpot Landing Page:

4. Identify Goals: Goals make it possible to have a sense of the landing pages by defining the baseline and expectations by HubSpot Website Designer. Are your specific Goals? Your goal functions show current benchmarks, expectations, percentages and time to be very accurate. Are your goals measurable? You need specific data to compare current and past results to measure progress. Are your goals achievable? Your goals should be realistic and achievable for your team to succeed. Are your goals met? Your goals should be related to your business and deal with a relevant problem. Are your goals on time? Keep a wait and realistic time to achieve your goals.

5. Identify Your Target Audience: As a marketer, you need to create experiences that clearly communicate value for the audience. So, it becomes crucial to craft the design, content, and experience with personas in mind. Are you identifying the biggest challenges of your personas? Your landing page is created to help your audience achieve their goals. The offer should provide a solution and it starts from identification of their needs. Are you identifying their online behavior? Find out how they consume information online. Are they active on Twitter, Facebook or other social channels? Figure out the search terms used by them to find information.

6. Deals And Offer on Landing Page: An incentive in mind is half the battle won when creating a landing page. The following characteristics must be taken into account when creating an offer on PSD to HubSpot COS: Is that relevant? Will your target audience be interested in the offer once they click on the search results, social networks or email link? Is it valuable? Your offer must be committed to helping you reach your goal or meet a challenge. Is it opportune? Do you provide an adequate offer based on the prospects' life cycle?

7. Tips for Writing Landing Page Copy This copy will talk about the offer and its value to visitors. The copy of the landing page should be created in advance so that the structure can be easily decided upon. Is the title concise? Use a title that can be used, which speaks clearly of the value offer. Does the title match the ad, the search result, the e-mail link that the visitors clicked on? Maintain consistency throughout the journey and avoid friction. The title should talk about the promise in the previous step. Did you describe the offer? With a clear description, users feel confident about their decision to visit your page and look forward to knowing the benefits.

8. Tips for Writing Landing Page Copy Have you inserted bullet points? A systematic flow of benefits using bullet points will help users better understand the value offer. Have you inserted a call to action? In addition to the form, having buttons on prominent locations on the landing page, especially above the fold, will increase the conversion rates. Did you insert any testimony? Customer testimonials will make the confidence factor strong and stimulate conversions.

9. Call To Action Does your CTA clearly provide what you promised? Your CTA must complete the full trip that the visitor has had. A CTA should only contribute to achieving the visitor's objectives. Are CTAs important? Do not miss the opportunity to make your ATC visible at regular intervals. Is the CTA completed in color? These are the colors that appear in front of each other on the color wheel. These colors become brighter when they meet.

10. Call To Action Does CTA create a sense of urgency? The CTA copy should include an action-oriented language and generate a sense of urgency to activate the action. Do you have directional panels for the CTA? Subtle direct signals to CTA will help users take advantage of their offerings. These signals attract users when they pass through the key sections of the copy.

11. Visual Components The brain has the ability to process information via visuals faster than text. Let’s take a look at the necessary visual components: Does your landing page have Image View of overall ? A Image view is the first opportunity to build important trust. An image inside the hero shot should reinforce the message of the landing page. Have you inserted a video with an attractive still View? A video proves to be a great eye-catcher on the Customer or even below the fold. It should have enough substance to engage visitors. Have you inserted images at appropriate places? Insert an image of the cover page. Similarly add images that communicate about the offer/product/service to reinforce the value.

12. Importance of Forms in Landing Page This is where your conversion funnel gets the momentum. The form should suffice all of the following requirements for HubSpot Landing Page. Are the forms easily scannable? Labels should be properly aligned with the fields and grouped together to differentiate from other fields. Differentiate various sections to avoid clutter. Is there enough assistance available on your form? Insert tool-tips for your fields to guide the users about the requirements of a selected field. Is the form validating the data entered by users? Users should be guided about the authenticity of the data entered by them. Let them know with relevant messages whether they have entered correct or wrong information.

13. Measure:

14. Measure: Email: info@esparkinfo.com India Phone No: +91-9537634727 +91-079-40099034 US Phone No: +1 408-850-1488 https://www.esparkinfo.com