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Inside the insights of the State Diagram.

Discover the brand dynamics and state diagram insights at http://www.brandz.com/output/. Learn how to build a vibrant NYU CS Community by leveraging various tools like searchable platforms, SEO, and accessible mobile sites. Create active familiarity, relevance, performance, and an emotional bond with the brand to excel in the competitive market. Engage with professionals, corporate RH departments, and job opportunities through innovative interfaces on Ning, LinkedIn, and Facebook. Mobilize your community with open communication channels and dynamic features.

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Inside the insights of the State Diagram.

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  1. Inside the insights of the State Diagram. Inside the insights of State Diagram: Brand Dynamics Material based on the site http://www.brandz.com/output/ CHALLENGE: HOW TO BUILD THE NYU CS COMMUNITY

  2. Experience on demand • Web site • Mobile site

  3. Third part references • Friends • Blogs • Communities • Testimonials

  4. Protagonist (it is the fuel) • Yes, we can • Just do it • Impossible is nothing

  5. Tools • Searchable • SEO • SEM • Price comparison tools • Category comparing features

  6. e-Commerce • e-shop • presence @ e-retail (amazon…) • P2P (e-bay) • P2P sales social networks • affiliates

  7. Brand Dynamics Map MESSAGE BRAND CREATIVE IDEA SALES

  8. State Diagram Material based on the site http://www.brandz.com/output/ BOUNDING ADVANTAGE PERFORMANCE RELEVANCE PRESENCE

  9. Presence - Active familiarity based on past trial, saliency or knowledge of brand promise PRESENCE

  10. Relevance - Relevant to consumer's needs, in the right price range or in consideration set RELEVANCE

  11. Performance - Felt to deliver acceptable product performance and is on the consumer's short-list PERFORMANCE

  12. Advantage - Felt to have an emotional or rational advantage over other brands in the category ADVANTAGE

  13. Bonding - Rational and emotional attachments to the brand to the exclusion of most other brands BOUNDING

  14. Challenge: how can we build a CS NYU Community

  15. Community main objectives Create a space for students, teachers, former students and market professionals to help students to understand and identify professional market opportunities Open communication channels with labor supply (professional communities, insurance headhunter, areas of HR businesses, etc.)

  16. CORPORATE RH departments Head-hunters Job opportunities MOBILE Mobile site Profiles Messages NYU – CS COMMUNITY Innovative Interface Ning Prototype LINKEDIN Community Profiles Publications APP Articles FACEBOOK Community Profiles Publications APP Articles

  17. CORPORATE RH departments Head-hunters Job opportunities MOBILE Mobile site Profiles Messages 3º Group 2º Group 1º Group NYU – CS COMMUNITY Innovative Interface Ning Prototype LINKEDIN Community Profiles Publications APP Articles FACEBOOK Community Profiles Publications APP Articles 5º Group 4º Group

  18. DATA PROJECT Visits Members Frequency Origen Statistics 6º Group

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