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Introduction : Video killed the radio star.

Explore how museums are evolving with ICTs and personalization strategies to engage visitors emotionally and offer memorable experiences. Discover the impact of infographics and multimedia learning on cognitive processes. Join the movement towards more immersive and meaningful museum interactions.

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Introduction : Video killed the radio star.

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  1. Introduction: Videokilledthe radio star.

  2. Is the web “killing” themuseum?

  3. Addedvalue !?

  4. Preservation • Education

  5. Experiences.

  6. Entertainment.

  7. Enjoyment.

  8. Museums as entertainementspaces!

  9. Addedvalue.

  10. ICTs & SocietyofInformation

  11. Personalization New strategies for presenting content (Unthink the classical “Children and Adult Sections” of Museums) experiences!

  12. Addedvalue.

  13. ContentsvsExperiences

  14. Emotions

  15. 1.5 milionchildren die everyyearofstarvation.

  16. Which of the pictures shown below would make you more likely to donate to WFP? http://www.surveymonkey.com/s/worldfoodprogramme-2013

  17. 1.5 milionchildren die everyyearofstarvation. 1.500.000 children die everyyearofstarvation. 1.500.000children die everyyearofstarvation.

  18. 1.500.000children die everyyearofstarvation. 1childdiesfromstarvationevery20 seconds.

  19. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

  20. Infography.

  21. http://blogs.scientificamerican.com/observations/2013/04/01/infographic-tool-offers-detailed-look-deaths-by-u-s-drone-attacks/?WT.mc_id=SA_googleplus_sciamhttp://blogs.scientificamerican.com/observations/2013/04/01/infographic-tool-offers-detailed-look-deaths-by-u-s-drone-attacks/?WT.mc_id=SA_googleplus_sciam http://drones.pitchinteractive.com

  22. “Themediumisthemessage” The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Marshall McLuhan

  23. OperationalResults From: João Aragão e Pina (www.aragaopina.com)

  24. Operational Results

  25. feeltheinformation.

  26. “Themediumisthemessage” The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Marshall McLuhan

  27. http://www.slideshare.net/girba/the-fish-story

  28. People are overloadedwithinformation. • Theywantmicro-content! (that’sthepriceofbeing in theSocietyofInformation)

  29. That’swhat I havebeen doing in this PowerPoint

  30. Just…

  31. …a few…

  32. …words.

  33. Censored!

  34. Censored!

  35. Censored!

  36. Testyourinfography with some users. (iftheydon’tunderstant it, maybieneitherwill youraudience.)

  37. New trends in education

  38. Don’tpoluterivers!

  39. Are youwilling to pay 3x+ for yourmeat (just to have a smallriverunpoluted)?

  40. Are youwilling to pay 400 euros(!) for a pairofshoes (sothat children in Taiwan are not subject to child labor)?

  41. Cognitiveconflict. New trends in education? I havebeentellingyouthat for ages! Jean Piaget

  42. MultimediaLearningA cognitivetheory Richard Mayer: http://www.psych.ucsb.edu/people/faculty/mayer/index.php Sistema de processamento visual e Sistema de processamento verbal

  43. CognitiveOverload • Problem: 1 channelisoverloaded • Example: textandanimationatthesame time • Solution: words must benarrated (audio)

  44. Problem: channeloverloadedwith non-essencial information • Solutions: • Remove non-essentialinfo • “Mark” theessentialinfo

  45. Personalization

  46. Museum Asia Africa Europe Clothes Clothes Food Food

  47. #woman #food #family #woman #food #family #mulher #comida #família #ewqe #maweqe #ewqe ! Adult #woman #food #family #mulher #comida #família #ewqe # maweqe #ewqe ! Kid

  48. http://slaveryfootprint.org/

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