Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire

1. Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire “It should come as no surprise: the billionaire behind the project has long been a focus of controversy in his native India.” Good Weekend – 17 November 2017

2. Summary of Events ‘Adani is destroying everything’ Pollution/ environmental destruction by Adani’s operations are threatening livelihood of rural villagers in India • Guatam Adani • Net worth 9.9 Billion US • One of the richest • men in India • Ravi Sharma, • The former head of Adani Power said of Guatam Adani • ‘Willing to operate in murky business world’ • Corruption, tax evasion, bribery, money laundering, illegal exports • RamlalKariyam(Rice Framer) • Victim of Aadani Mining, Now subject to a falsified police report and possible jail time defenseless against the global company Australia’s turn to experience Adani’s practices :Carmichael coal mine

3. Summary of Events http://www.smh.com.au/good-weekend/carmichael-coal-mine-magnate-gautam-adani-from-school-dropout-to-12bn-empire-20171106-gzfobl.html

4. Carmichael Coal Mine Magnate Gautam Adani: From School dropout to $12bn Empire Tim Elliott, Author of the article. Time Published: 17th of November 2017 Published by: Good Weekend, Sydney Morning Herald On the Media plat form: Online Report, as well as print

5. Good Weekend Good Weekend: • Inserted as a magazine ever weekend into the, The Sydney Morning Herald, and The Age. • Main internet gate way is through The Sydney Morning Herald Website. Owned by Fairfax Media who: • Total readership of 5,216,800 monthly • 66% Australian Reach • $138, 911 average house hold income • Owned by the Murdock's

6. Sydney Morning Herald

7. Audience Expectations 6.4% of Australians read good weekend weekly Between June 2016 – 2017 = 1.6% growth in readership Most popular weekend magazine by over 3% Even male and female readership Between June 2016 – 2017 = 1.6% growth in readership Biggest Audiences: NSW – 623,000 VIC – 472,000

8. News Values Currency • The Carmichael coal mine, is constantly reported on  Heighted focus: QLD State elections. Regency • Issued on 17th November 2017 • Occurring within the last month • Midst of state election campaigning Continuity • Developing issue Personality • Involving high profile Government • Figures (Malcolm Turnball, Annastacia Palaszczuk, Guatam Adani)

9. News Values Negativity • Consistent negativity within the article Sharing stories of many victims– accompanied with images/ videos. Proximity • Examples are based in India, However the coal mine which is in discussion is located in Australia, effecting the Great Barrier Reef. Simplicity • Engaging, however topic can be challenging to comprehend specifics.

10. News Agenda “Good Weekend is the premier magazine of quality journalism in the country” Fairfax Media – Brand overview

11. News Agenda

12. Use of Language Anecdotal Evidence: • Rather than hard and fast factual “locals believelocal magistrates, police and media co-opted to support Adani” “there are probablycorruption cases involving the banks” “alleged corruption”.

13. Use of Language Emotive Language: • Adani – “destroyed”, “controversy” “murky”, “gripped by a collective paranoia”, “cutting deals” “notorious misuse” Restricted Code: • significant use of personnel pronouns: “I” ,“they (Adani)”, “us” “we” • Significant use of adjectives – “huge” “multiple”, “cratered”, “desolate”, “extraordinary”.

14. Angle of News Story Environmental and economic content • News based on a developing situation. Dramatization • “Suspicion”, “Lacking in charisma”, “Appetite for risk”. Human interest • Evolves high profile members of society • Environmental issues create a personal Interest to citizens of the country as well as Global coverage.

15. Visual Images • Negative images/ Video • Images of villages (children) effected evoking sympathy • Support stories progressing theme of destruction • Sensationalized through juxtaposing authoritarian figures and villagers • Stimulating public adverse perception provoking – emotion, thought, action • Generating empathy towards victims of Adani

16. What is Purposefully Emphasized • Adani’s previous business strategies and projects • Ties to political influence involved in Carmichael coal mine deals • Emphases on stories of local villagers whose lives have been influenced, as well as the environmental impact.

17. Public Perception

18. Public Perception

19. Bias through article Level of bias and subjectivity content against Adani • No reference to economic upside from Adani activities e.g. number of people employed • Passing reference to Adani Foundation, The group’s charity arm – limited acknowledgement reference is to company’s “conscience-keeper” Article heavily weighted towards Adani negativity. • Focus on victims of Adani – personalised by reference to a rice farmer and fisherman. Highlights who is the bad one and who is the good one. • Linkages to other negative articles – “ The FIFO billionaire and the numbers that don’t add up” Does not allows for Public to form their own opinion. • Concludes for the reader – “Adani thrives on cost cutting and political patronage” – “Operating at the very limits of India’s murky business world”

20. QUESTIONS