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Wager Conversion

Wager Conversion. Converting an evergreen casual game to lucrative wagering. Vikram Thampy, CEO, Play Games24x7 . Introduction . Operator of India’s largest real-money online rummy website RummyCircle.com . 120+ team members.

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Wager Conversion

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  1. Wager Conversion Converting an evergreen casual game to lucrative wagering Vikram Thampy, CEO, Play Games24x7

  2. Introduction • Operator of India’s largest real-money online rummy website RummyCircle.com. 120+ team members. • Current $1.6B social casino market is over saturated with typical slots, bingo and casino. We see a huge opportunity to innovate and bring new social casino games to an audience looking for something fresh. • Today I will describe how our casino game design team came up with a brand new wagering game that was inspired from a casual card game.

  3. Why have social casino games succeeded? • Despite lack of real-money, the action of betting is inherently engaging. • Other Factors • Scarcity of currency is critical to player engagement • Low cost, low risk and socially acceptable way for players to “gamble” • Social factor is important – play and interact with other people

  4. Our strategy • We believe the “low hanging fruit” is gone • Slots, blackjack, poker, bingo are saturated • However the key things that make these games successful can be applied to other games • We are actively identifying other games and game genres that can be “re-purposed” into social gambling style games • In particular, we are looking within the world of trick-taking card games

  5. Our 1st game - Call it Right! Based on the game of “Oh Hell!” Snapshot of Oh Hell! Requirement Mapping • Has a cult-following • Casual trick-taking card game • Very easy to learn • Usually played by 4-7 players • Game play can be overly lengthy • Not sufficiently volatile as a game • ✗Fast game play • ✓Easy to learn • ✗Highly engaging wagering • ✗Skill matters, but chance • is still a pretty big factor

  6. Our 1st game - Call it Right! Based on the game of “Oh Hell!” ✓Fast-paced ✓Betting becomes essential part of the game creating much needed volatility ✓Ratio of chance to skill increased Trick Taking Card Game / Oh Hell! Brand new social casino game • ✗ Long games • ✗ No wagering and not much volatility • ✗ More skill than a typical social casino game • Games24x7 Game Design Team

  7. Key Lessons • Betting is a statement of confidence or belief • In any game where a player has to make some decision about how well they will do in the game, integrating betting into the game should be possible. • Quick gratification is critical • Game speed and the get-in & get-out process have to be carefully tweaked • Balance of chance and skill is critical to create hope for lesser skilled players. • The ratio can be adjusted by altering the ratio of available to unavailable information.

  8. Find us on Facebook https://apps.facebook.com/callitright

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