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STARTING A DIVERSITY INITIATIVE

STARTING A DIVERSITY INITIATIVE. STATE OF THE STATE DIVERSITY CONFERENCE Ritz Carlton, Cleveland Ohio MARCH 23, 2006. STARTING A DIVERSITY INITIATIVE. TODAY ’ S FOCUS PART ONE: History PART TWO: Steps 1- 6 PART THREE: Steps 7 - 9 PART FOUR: Step 10 PART FIVE: Step 11

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STARTING A DIVERSITY INITIATIVE

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  1. STARTINGADIVERSITY INITIATIVE STATE OF THE STATE DIVERSITY CONFERENCE Ritz Carlton, Cleveland Ohio MARCH 23, 2006

  2. STARTING A DIVERSITY INITIATIVE TODAY’S FOCUS • PART ONE: History • PART TWO: Steps 1- 6 • PART THREE: Steps 7 - 9 • PART FOUR: Step 10 • PART FIVE: Step 11 • PREVIEW: 21 DIVERSITY PRINCIPLE$ G.A. ODUMS, Strategy Consultant

  3. STARTING A DIVERSITY INITIATIVE P A R T O N E • In The Beginning… • Historical Perspective • The New Mantra G.A. ODUMS, Strategy Consultant

  4. STARTING A DIVERSITY INITIATIVE IN THE BEGINNING… • DIVERSITY and its ORIGINS • ADAM & EVE • CAIN & ABLE • JOSEPH AND HIS TECHNICOLOR DREAM • MISINTERPRETATION OF GOD’S EDICT G.A. ODUMS, Strategy Consultant

  5. STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE • LEGISLATIVE EFFORTS • Civil Rights Act of 1964 • Affirmative Action • Title VII • ADA • FMLA G.A. ODUMS, Strategy Consultant

  6. STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE • European Model • America’s Track Record “Racism is the pre-eminent fact of life in America. I don’t think about race constantly, but we live in a country where it’s unavoidable.” -R. Parsons, Chairman – Time Warner G.A. ODUMS, Strategy Consultant

  7. STARTING A DIVERSITY INITIATIVE THE NEW MANTRA “United States companies with more racially diverse staffs tend to deliver higher shareholder value…” -New Zealand Herald G.A. ODUMS, Strategy Consultant

  8. STARTING A DIVERSITY INITIATIVE THE NEW MANTRA • KORN & FERRY INTERNATIONAL • PRICE WATERHOUSE COOPERS • BAIN & COMPANY G.A. ODUMS, Strategy Consultant

  9. STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE • FORTUNE 500 • 4 MEN OF COLOR • 9 WOMEN • 14% BOARD OF DIRECTORS • FORTUNE 1000 = 19 WOMEN G.A. ODUMS, Strategy Consultant

  10. STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE • U.S. BOARD OF DIRECTORS • AFRICAN AMERICANS = 1 ON 39% • LATINOS = 1 ON < 10% • ASIAN = 1 ON 9% G.A. ODUMS, Strategy Consultant

  11. STARTING A DIVERSITY INITIATIVE PART ONE SUMMARY • Diversity Challenges Since Time Began • America’s Challenging Past • It Starts At the Decision Making Level • All Experts Point to The People • How Do We Enact Significant Change? G.A. ODUMS, Strategy Consultant

  12. STARTING A DIVERSITY INITIATIVE IT STARTS AT THE DECISION-MAKING LEVEL “WHAT AN ORGANIZATION DEEMS ACCEPTABLE IS FOUND AT BOARD AND EXECUTIVE LEVELS. HERE IS WHERE ENTERPRISE-WIDE DECISIONS ARE MADE. HERE IS WHERE DECISIONS ON DIRECTION AND RESOURCE INVESTMENT ARE MADE.” -UNKNOWN G.A. ODUMS, Strategy Consultant

  13. STARTING A DIVERSITY INITIATIVE P A R T T W O • STEP ONE • STEP TWO • STEP THREE • STEP FOUR • STEP FIVE • STEP SIX G.A. ODUMS, Strategy Consultant

  14. STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING • Honestly Define Diversity • Program or Process? • As Your Attitude Goes… • Leadership Signs On To YOU, Not… • Positive or Negative Speak? • Take the Test – Page 24 G.A. ODUMS, Strategy Consultant

  15. STARTING A DIVERSITY INITIATIVE 21 Leadership Laws “…People don’t initially sign on to the initiative. They sign on to the leader first, and then the initiative.” -Dr. J.C. Maxwell 21 Irrefutable Laws of Leadership G.A. ODUMS, Strategy Consultant

  16. STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING Strategies for Sustaining • READ THE EXPERTS • PARTNER WITH LIKE MINDS • THINK LONG TERM PROCESS • ENGAGE LEADERSHIP REGULARLY • ERADICATE STRESS G.A. ODUMS, Strategy Consultant

  17. STARTING A DIVERSITY INITIATIVE S T E P TWO It’s About Leadership G.A. ODUMS, Strategy Consultant

  18. STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP • DEFINITION & DESCRIPTION • MANAGEMENT –vs.- LEADERSHIP • MANAGER-LEADER-COACH G.A. ODUMS, Strategy Consultant

  19. STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP • OPERATIONAL STRUCTURE • 1940s’ - Military Model • 1960s’– Administration by Leaders • 1970s’– Specialist Model • 1980s’– Japanese Model • 1990s’– The Matrix • 2000 - Knowledge Era G.A. ODUMS, Strategy Consultant

  20. STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP • MOTIVATION THEOREMS • Bureaucratic Management Branch • Scientific Management • Hawthorne Experiment • Maslow’s Theory of Hierarchy • Theory X and Theory Y • Hygiene - Motivation G.A. ODUMS, Strategy Consultant

  21. STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP • LEADERSHIP MODELS • Principle-Centered Leadership • 21 Irrefutable Laws of Leadership • Self-Mastery • Confident Guidance • Creative Leadership From Within G.A. ODUMS, Strategy Consultant

  22. STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP • LEADERSHIP STYLES • Transactional & Transformational • Situational • People-Task Axis • Take the Test – Page 40

  23. STARTING A DIVERSITY INITIATIVE S T E P THREE It’s About Strategy G.A. ODUMS, Strategy Consultant

  24. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY • 85% FAIL TO EXECUTE • 70% MGMT TEAMS < 1 HOUR • 70% NO HR & I.T. ALIGNMENT G.A. ODUMS, Strategy Consultant

  25. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY • Challenges • Lack of ownership by executive team. • Compensation not linked to new behaviors. • Lack of clear communication. • Managers not held accountable. • Quick fix syndrome. • Sacrifice strategy for fire-fighting.

  26. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY “Strategy is the bridge designed to transport an enterprise from its current state to its desired state.”

  27. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY • An elaborate and systematic plan of action to reach pre-defined goals. • A framework guiding those choices that determine the nature and direction to attain the objective(s). • A series of planned and sequenced tasks to achieve a goal. • The unique and sustainable ways by which organizations create value.

  28. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY “The crisis of the day pushes you to forget about strategy. But if you don’t plan strategy and execute strategy, your life becomes one crisis after another. You are ill-prepared for the future. Burn out is not far behind.” G.A. ODUMS, Strategy Consultant

  29. STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY • Components • Bold Approaches • Revolutionary • Boundary-less • Identifies Required Competencies • Capabilities and Market Position Match • Easily Modified

  30. STARTING A DIVERSITY INITIATIVE SAMPLE STRATEGY “In concert with our mission, we at ABC Enterprise will achieve parity at every organizational level, reflecting the markets we seek to serve.” G.A. ODUMS, Strategy Consultant

  31. STARTING A DIVERSITY INITIATIVE S T E P FOUR Declare the End From the Beginning G.A. ODUMS, Strategy Consultant

  32. STARTING A DIVERSITY INITIATIVE S T E P FIVE Build The Council G.A. ODUMS, Strategy Consultant

  33. STEP FIVE: THE COUNCIL Council Composition Select Stellar Performers Diversity on Diversity Visionary Critical Thinkers Extraordinary Communicators STEP FIVE: THE COUNCIL Council Composition Positively Influence Great Negotiators Accomplishment Commitment Passionate Execution STARTING A DIVERSITY INITIATIVE G.A. ODUMS, Strategy Consultant

  34. STARTING A DIVERSITY INITIATIVE STEP FIVE: THE COUNCIL • Council Structure • Core Team • At Large • Consultants • Subject Matter Experts • Ambassadors • Champions • Legends G.A. ODUMS, Strategy Consultant

  35. STARTING A DIVERSITY INITIATIVE STEP SIX MEANINGFUL METRICS G.A. ODUMS, Strategy Consultant

  36. STARTING A DIVERSITY INITIATIVE REFER TO WORKBOOK • STEP NINE – SCORECARD • STEP ELEVEN – IMPLEMENTATION PLAN G.A. ODUMS, Strategy Consultant

  37. STARTING A DIVERSITY INITIATIVE P A R T T H R E E STEP SEVEN STEP EIGHT STEP NINE G.A. ODUMS, Strategy Consultant

  38. STARTING A DIVERSITY INITIATIVE S T E P SEVEN The Concept Paper G.A. ODUMS, Strategy Consultant

  39. STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER • Description • Why diversity initiative is needed. • How initiative will increase revenue. • How initiative will reduce expenses. • Required resources. • Opportunity leverage. • SWOT analysis. G.A. ODUMS, Strategy Consultant

  40. STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER • Components • Executive Summary • Compelling Reason Why • Demographics • Workforce Scan • Eco-graphics • Strategic Alignment • Organizational Statements

  41. STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER • Components • Revenue Forecast • Market Share Positioning • Required Resources • Council Functional Accountability • Next Steps with Time Line G.A. ODUMS, Strategy Consultant

  42. STARTING A DIVERSITY INITIATIVE S T E P EIGHT Strategic Plan G.A. ODUMS, Strategy Consultant

  43. STARTING A DIVERSITY INITIATIVE STEP EIGHT: STRATEGIC PLAN • Executive Summary • Scope of Plan • Aligned Organizational Statements • Diversity Strategy • SWOT Analysis • Marketing Plan • Educational Plan • Implementation Plan • Monitoring & Continuous Improvement

  44. EMPLOYEE PROCESS FINANCIAL CUSTOMER STARTING A DIVERSITY INITIATIVE S T E P N I N E Diversity Scorecard G.A. ODUMS, Strategy Consultant

  45. STARTING A DIVERSITY INITIATIVE P A R T F O U R STEP TEN G.A. ODUMS, Strategy Consultant

  46. STARTING A DIVERSITY INITIATIVE S T E P T E N Change Leadership G.A. ODUMS, Strategy Consultant

  47. STARTING A DIVERSITY INITIATIVE P A R T F I V E STEP ELEVEN G.A. ODUMS, Strategy Consultant

  48. STARTING A DIVERSITY INITIATIVE S T E P E L E V E N Implementation Plan G.A. ODUMS, Strategy Consultant

  49. STARTING A DIVERSITY INITIATIVE N E X T S T E P S G.A. ODUMS, Strategy Consultant

  50. STARTING A DIVERSITY INITIATIVE • LONG TERM PARTNERSHIP • CONCEPT PAPER • SECURE EXECUTIVE SPONSORSHIP • BUILD THE COUNCIL • ORGANIZATIONAL ASSESSMENT(S) • DIVERSITY STRATEGIC PLAN • CHANGE LEADERSHIP MODEL • EDUCATION CAMPAIGN • REPORTING TOOL(S) • IMPLEMENTATION PLAN G.A. ODUMS, Strategy Consultant

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