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A PEER-TO-PEER SAFETY PROGRAM FOR AMERICA’S YOUTH

A PEER-TO-PEER SAFETY PROGRAM FOR AMERICA’S YOUTH. TOO MANY TEENS ARE DYING. Motor vehicle crashes are the #1 killer of teens in America About 3,500 teens per year are killed in traffic crashes in the U.S. and nearly 500,000 are injured (Source: NHTSA , Traffic Safety Facts , 2009).

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A PEER-TO-PEER SAFETY PROGRAM FOR AMERICA’S YOUTH

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  1. A PEER-TO-PEER SAFETY PROGRAM FOR AMERICA’S YOUTH

  2. TOO MANY TEENS ARE DYING • Motor vehicle crashes are the#1 killer of teens in America • About 3,500 teens per year are killed in traffic crashes in the U.S. and nearly 500,000 are injured (Source: NHTSA, Traffic Safety Facts, 2009)

  3. It’s like commercial airliners full of teens crashing every other week.

  4. COMMON MISCONCEPTION • Drinking and driving is involved in only 13% of 16-year old driver crashes • Campaigns directed at this issue are missing 87% of the problem for this age group (Source: NHTSA, Traffic Safety Facts, 2009)

  5. THE HIGHEST RISKS Driver inexperience, coupled with the following situations / conditions: • Driving at night / tired • Speeding and street racing • Distractions, such as cell phones and other teen passengers • Low seat belt use • Driving under the influence of alcohol and/or drugs (Source: National Safety Council, 2007)

  6. THE TEEN BRAIN IS A WORK IN PROGRESS • Prefrontal cortex – helps with reasoning and decision making - is last to develop (fully developed around age 25) • What this Means: • Teens are at a very real, fundamental disadvantage • Teen brain less able to analytically evaluate situations • Teens likely to make decisions based on impulses, rather than consequences • Teens tend to engage in risky behaviors • Results are increased injuries and increased fatalities (Source: J. Giedd, M.D. Journal of Adolescent Health 2008)

  7. DRIVING AT NIGHT • In 2009, 43% of teen fatalities occurred between 9pm and 6am(Source: Texas Transportation Institute, 2009 study) • Driving visibility is significantly reduced at night • Teens need 9.25 hours per sleep, yet get an average 7.4 hours per night(Source: National Sleep Foundation, 2006 study)

  8. DROWSY DRIVING • More than half of all fall-asleep crashes involve young drivers(Source: National Sleep Foundation, Drowsy Driving Prevention Week, 2007) • 62% of 11th graders and 68% of 12th graders say they drive while drowsy(Source: National Sleep Foundation, 2006 Study) • Being awake for 20 hours is equal to being legally drunk(Source: National Sleep Foundation, 2006 Study)

  9. DISTRIBUTION OF DRIVER “FALL ASLEEP” CRASHES BY AGE NCHRP Report 500, Volume 19, 2007: A Guide for Reducing Collisions Involving Young Drivers

  10. SPEEDING • In 2009, 39% of teen male drivers and 24% of female teen drivers involved in fatal crashes were speeding(Source: NHTSA, Traffic Safety Facts, Speeding, 2009 Data) • When there are teen passengers, teen drivers tend to drive faster(Source: National Institute Health and Westat) • Teens are more likely to speed after they have been drinking(Source: NHTSA, Traffic Safety Facts, Speeding, 2009 Data)

  11. THREE MAIN TYPES OF DISTRACTIONS • Visual — taking your eyes off the road • Manual — taking your hands off the wheel • Cognitive — taking your mind off what you’re doing

  12. DEADLY DISTRACTIONS • More teen fatal crashes occur when passengers (often other teens) are in the car (Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006) • 2 out of 3 teens that died as passengers were in vehicles driven by other teens(Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006) Photo by Aaron Dieppa

  13. IMPACT OF TEEN PASSENGERS ON TEEN DRIVERS

  14. CELL PHONE USE & TEXTING • Drivers talking on a cell are 4 times more likely to be in a crash(Source: New England Journal of Medicine) • Teens engage in complex, non-driving tasks more frequently than adults(Source: VTTI, 2009) • Texting is the new DWI -“intexticated”

  15. SAFETY BELT USE • 64% of teens, aged 13 to 20, killed were not buckled up at the time of the crash (Source: NHTSA, Traffic Safety Facts, 2009) • Teens wear their safety belts less than other drivers(Source: NHTSA, Teen Unsafe Driving Behavior: Focus Group Final Report, 2006) • Males and pickup truck drivers are the least likely to wear seat belts(Source: NHTSA, Traffic Safety Facts, 2009)

  16. TEXAS LAWS YOU SHOULD KNOW… • Night driving, passengers now restricted for first year of driving • Talking/texting on cell prohibited for all drivers under 18 • No cell use in school zones, regardless of age • All drivers, passengers must buckle up – front or back • Driving test required at end of driver education course • It is illegal for anyone under the age of 21 to drive with any detectable amount of alcohol in their system. Up to $500 fine, 60-day driver’s license suspension, 20 to 40 hours community service, mandatory alcohol awareness classes

  17. GEORGIA LAWS YOU SHOULD KNOW… • No night driving between midnight – 6am under 18 • First 6 months, no passengers; Second 6 months, no more than one passenger under 21; thereafter, no more than three passengers until age 18 • Talking on cell prohibited for all under 18 • No texting, regardless of age • All passengers under 17 must be secured, 18 and over must be secured in the front seat • 40 hours (including 6 hours at night) of supervised driving hours required

  18. CALIFORNIA LAWS YOU SHOULD KNOW… • No night driving between 11pm – 5am under 17 • Talking on cell prohibited for all under 18 • No texting, regardless of age • First 12 months, no passengers under 20 • All drivers, passengers must buckle up – front or back • 50 hours of supervised driving hours required

  19. TEENS IN THE DRIVER SEAT® AS PART OF THE SOLUTION • Peer-to-peer program • Increases awareness of all teen driving risks • Decreases crashes involving teens • Guidance provided by a TeenAdvisory Board • Science provided by TexasTransportation Institute

  20. INVOLVING TEENS IS CRITICAL “Tell me something, and I’ll forget. Show me something, and I may remember it. Involve me, and I’ll understand.” -- Chinese Proverb

  21. 4 STEPS TO SAVING LIVES • Identify Teens in the Driver Seat® team members • Find out what teens in your community know • Share what they need to know • Keep the program going

  22. IDENTIFYING & ORGANIZING YOUR TEAM • Team size of 10 to 12 students is ideal • Can be a school-based organization (FCCLA, Student Council, 4-H, etc.); • Or a group of volunteers • Helps continuity if you involve some freshman and sophomores as well • Can be done after school or duringnon-class times, such as lunch

  23. PROJECT IDEAS – FREQUENT ACTIVITIES ARE BEST Set up an obstacle course and time teens going through it with and without distractions. Use side walk chalk or tape to create body outlines and in them write about the top five risks. Dress your school mascot in a t-shirt at sports events.

  24. SAFE DRIVING PLEDGE I make this pledge both bold and brave, so someone’s life I will help to save. Watch my speed, stay awake and know the difference a drink can make. Buckle up and avoid distractions – like texting, cell phones – such deadly actions. Golden rules, simply five. Strive to keep our drive alive.

  25. Pampa REACH Lubbock • 500+ high schools and 500,000+ teens to date • Also active in CA, CT and GA Wichita Falls Dallas Ft Worth Odessa El Paso Waco Tyler Bronte College Station Austin Beaumont Brenaham San Antonio Yoakum Houston Bracketville Taft Laredo Corpus Christi La Joya Mc Allen

  26. T-DRIVER.COM • Safe driving articles, stats, and facts • Contests and Events • Team Pages • Downloadable videos, posters and media • Activity ideas • Order Forms • Testimonials, stories

  27. TEENS IN THE DRIVER SEAT® TOOLS • Web site: t-driver.com • Team t-shirts and jerseys • TV messages and radio spots • Logo, artwork • Downloadable posters • How-to guide • Promotional items

  28. FIND OUT WHAT TEENS KNOW • Tool is provided to assess current awareness and driving behaviors • Summary of gathered data is provided back to school • Identifies awareness gaps for messaging and activities • Tracks changes in awareness and behavior (post-assessment)

  29. TEENS IN THE DRIVER SEAT® BANNERS Order an official banner or make your own. Use them at: • Sporting Events • Concession Stands • Cafeteria • Library • Team Activities

  30. NEED MORE? • Positive media coverage for your school • Community service credits • Contests with prizes • Awards • Teen Advisory Board • Teen of the Month

  31. TEEN TRAFFIC FATALITY TRENDS / BENCHMARKS IN TEXAS 1995 On- Road Driving Test Removed -40% for teens -14% for drivers 25+ years old Parent Taught Driver Ed Implemented Teens in the Driver Seat® Implemented GDL Implemented

  32. FIELD STUDIES • Wireless device use by drivers: down 30% • Seat belt use: up14% Up 14% Down 30%

  33. 2011 AWARDS • Governors Highway Safety Association, Peter O’Rourke Safety Award • ITE Transportation Achievement Award for Safety • 6 major national awards in last 6 years • Identified as “national best practice for safety”, 3 years in a row

  34. ProgramDirectorPublic Affairs Russell Henk Bernie Fette (210) 979-9411 (979) 845-2623 r-henk@tamu.edub-fette@tamu.edu PROGRAM CONTACTS

  35. A PEER-TO-PEER SAFETY PROGRAM FOR AMERICA’S YOUTH

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