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M-Loy9

M-Loy9. Colin Spurway and Ros Marie. BBC Media Action. M-Loy9. - 30 Respondents 16 episodes, parallel with the TV weekly show 4 Segments: Dial 1: Short Audio Drama Dial 2: Fact of the Week Dial 3: Susu Lala (Q and A) Dial 4: Voice message Total: Six to seven minutes. M-Loy9.

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M-Loy9

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  1. M-Loy9 Colin Spurway and Ros Marie BBC Media Action

  2. M-Loy9 • - 30 Respondents • 16 episodes, parallel with the TV weekly show • 4 Segments: • Dial 1: Short Audio Drama • Dial 2: Fact of the Week • Dial 3: Susu Lala (Q and A) • Dial 4: Voice message Total: Six to seven minutes

  3. M-Loy9 Findings: M-loy9 was seen as: • Encouraging cooperation, • Improving confidence, • Providing important information, • For some participants it also reduced feelings of stress or isolation. “Last month there was a meeting in my village with over 20 participants including villagers, NGO representatives, village chief and youth. I expressed my opinion about the [problem of] clean water and diarrhoea in my village, and then I dialled the m-Loy9 short code 9000 and we listened altogether about this problem.” Farmer, Female, 18, Kompong Chhnang

  4. Verboice • Easy to learn how to use • Users are familiar Short Code “9000”

  5. Contacts: • Colin Spurway colin.spurway@kh.bbcmediaaction.org • Ros Marie ros.marie@kh.bbcmediaaction.org

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