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INTRODUCTION TO

UST FACULTY OF ARTS AND LETTERS DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES. INTRODUCTION TO. COMMUNICATION. Wood, 2018; Maslog , 2014. COMMUNICATION DEFINITION. VALUES OF COMMUNICATION. COMMUNICATION PROCESS. CONTENT. LEVELS OF COMMUNICATION. BREADTH OF THE COMMUNICATION FIELD.

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INTRODUCTION TO

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  1. UST FACULTY OF ARTS AND LETTERS DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES INTRODUCTION TO COMMUNICATION Wood, 2018; Maslog, 2014

  2. COMMUNICATION DEFINITION VALUES OF COMMUNICATION COMMUNICATION PROCESS CONTENT LEVELS OF COMMUNICATION BREADTH OF THE COMMUNICATION FIELD PERCEPTION CAREERS IN COMMUNICATION

  3. INTRODUCTION TO COMMUNICATION COMMUNICATION DEFINED Came from Latin word “Communicare” meaning to share or to make common Communication is a systemic process in which people interact with and through symbols to create and interpret meanings It is systemic because it occurs within a system of interrelated parts that affect one another. It is a process because it is ongoing and always in motion, moving ever forward and changing continually. Source: Wood, J. (2018)

  4. INTRODUCTION TO COMMUNICATION difference between communications communication Communication is exchange of messages between individuals Communications is distribution of message through different media like television, radio, print, etc. Source: Wood, J. (2018)

  5. INTRODUCTION TO COMMUNICATION difference between journalism communication Communication is exchange of messages between individuals Writing characterized by a direct presentation of facts or description of events without an attempt at interpretation Source: Wood, J. (2018)

  6. INTRODUCTION TO COMMUNICATION difference between writing journalism Writing characterized by a direct presentation of facts or description of events without an attempt at interpretation Generally, a letter, note or notice used to communicate. Source: Wood, J. (2018)

  7. VALUES OF COMMUNICATION

  8. VALUES OF COMMUNICATION PROFESSIONAL VALUES PERSONAL IDENTITY AND HEALTH RELATIONSHIP VALUES CULTURAL VALUES We gain personal identity as we communicate with others Communication is primary way to connect with each other Communication is closely linked to professional success We are able to express ideas and evaluate the ideas of others Source: Wood, J. (2018)

  9. COMMUNICATION PROCESS • Models of Communication • Linear • Interactive • Transactional

  10. MODELS OF COMMUNICATION LINEAR MODELS In 1948, Harold Laswell described communication as a linear, one-way process in which one person acted on another person. Source: Wood, J. (2018)

  11. MODELS OF COMMUNICATION LINEAR MODELS In 1948, Harold Lasswelldescribed communication as a linear, one-way process in which one person acted on another person. In 1949, Shannon and Weaver advanced a model that included noise. Noise is anything that interferes with intended communication Noise Source: Wood, J. (2018)

  12. MODELS OF COMMUNICATION INTERACTIVE MODELS In 1955, Wilbur Schramm included feedback in the model. Feedback may be verbal, non-verbal or both, and may be intentional or not intentional. Researchers later on confirmed importance of feedback in the communication process. Source: Wood, J. (2018)

  13. MODELS OF COMMUNICATION TRANSACTIONAL MODELS This model included feature of time and depicts communication as dynamically varying rather than constant. Transactional models also portray each person’s field of experience and the shared field of experience between communicators as changing overtime Source: Wood, J. (2018)

  14. LEVELS OF COMMUNICATION • Verbal • Physical • Auditory • Emotional • Energetic

  15. LEVELS OF COMMUNICATION verbal Selection of words based on an understanding of meaning between speaker and listener. Source: Wood, J. (2018)

  16. LEVELS OF COMMUNICATION physical Visual cues that influences how we communicate like: eye contact, gestures, movements, stances, breathing, posture and facial expressions Source: Wood, J. (2018)

  17. LEVELS OF COMMUNICATION auditory The sound of our voice, including the tone, range, volume, and speed affects how our messages are received and interpreted by others. Source: Wood, J. (2018)

  18. LEVELS OF COMMUNICATION emotional Emotions of the speaker that affects and influences the listener Source: Wood, J. (2018)

  19. LEVELS OF COMMUNICATION energetic Combination of unseen factors including a person’s level of consciousness, the frequency or harmonics of the message, and other subtle energies. Source: Wood, J. (2018)

  20. BREADTH OF THE COMMUNICATION FIELD • Interpersonal • Group • Organizational • Mass Communication • Public • Intercultural

  21. BREADTH OF THE COMMUNICATION FIELD group interpersonal Communication between people, usually in close relationships such as friendship and romance. Communication within a group. It is an important branch that usually deals with leadership, member participation, agendas for decision-making and disruptive and constructive conflict Interpersonal communication exists on a continuum wherein the more we know and interact with another person as a distinct individual, the more personal the communication is. Source: Wood, J. (2018)

  22. BREADTH OF THE COMMUNICATION FIELD organizational mass comm. Communication within an organization which enhances professional success. From understanding identity and codes of thought and action shared by the members of an organization emerge rules for interaction and perspectives on work Communication that represent and influence cultural values. This includes film, radio, newspapers, books, magazines, television and digital media. Source: Wood, J. (2018)

  23. BREADTH OF THE COMMUNICATION FIELD public comm. intercultural Communication before a group of people. Further researchers also study principles of public speaking including what makes the speaker seams credible and how credibility affects persuasion. It involves communication across different cultures and how this diversity affects society. Source: Wood, J. (2018)

  24. PERCEPTION The process of selecting, organizing, and interpreting people, objects, events, situations and activities.

  25. PROCESSES OF PERCEPTION 1 selection Focusing on things that stand-out because they are immediate, relevant or intense.. Perceptions are influenced by acuity of our senses. Change or variation compels attention. Source: Wood, J. (2018)

  26. PROCESSES OF PERCEPTION 2 organization Organizing what we’ve selectively noticed to make it meaningful to us. The most useful theory that explains how we organize what we’ve attended to is constructivism. It explains that we organize and interpret experience by applying cognitive structures called schemata Source: Wood, J. (2018)

  27. PROCESSES OF PERCEPTION organization four cognitive schemata Prototypes Knowledge structures that defines the best or most representative example of some category Stereotype A predictive generalization about people and situations Scripts Consists of a sequence of activities that defines what we and others are expected to do in specific situations PersonalConstructs A bipolar mental yardstick that allows us to measure people and situations along specific dimensions of judgement Source: Wood, J. (2018)

  28. PROCESSES OF PERCEPTION 3 interpretation Subjective process of evaluating and explaining perceptions. Source: Wood, J. (2018)

  29. PROCESSES OF PERCEPTION interpretation attribution A causal account that explains why a thing happened and why someone acted a certain way four dimensions of attribution

  30. PROCESSES OF PERCEPTION interpretation self-serving bias The tendency to attribute our positive actions and successes to stable, global, internal influences that we control and to attribute negative actions and failures to unstable, specific, external influences beyond our control. Source: Wood, J. (2018)

  31. FACTORS THAT INFLUENCE PERCEPTION Physiology People vary on sensory abilities and physiologies Culture People vary on beliefs, understandings, practices and ways of interpreting experience. Social and Professional Roles Careers people choose influence what they notice and how they think and act Cognitive Abilities People vary on how they elaborately think about situations and the extent of our personal knowledge Source: Wood, J. (2018)

  32. CAREERS IN COMMUNICATION

  33. CAREERS IN COMMUNICATION Media Production, Analysis and Criticism Training and Consulting/Human Resources Research Education Source: Wood, J. (2018)

  34. UST FACULTY OF ARTS AND LETTERS DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES SOURCES Wood, J. (2018). Communication in Our Lives (8th edition). Boston: Cengage Learning

  35. END.

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