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About MyREALTY.com. International Real Estate Portal Home of the Global Listing Service ® International Exposure for Property Listings FSBO, Agent/Broker, MLS, non-MLS Rental, Lease, Timeshare (coming soon) Free public search tools Free property listings (all)
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About MyREALTY.com • International Real Estate Portal • Home of the Global Listing Service® • International Exposure for Property Listings • FSBO, Agent/Broker, MLS, non-MLS • Rental, Lease, Timeshare (coming soon) • Free public search tools • Free property listings (all) • Unlimited Searches – no forced ‘leads’
About MyREALTY.com • International Real Estate Portal • Home of the Global Listing Service® • International Exposure for Property Listings • FSBO, Agent/Broker, MLS, non-MLS • Rental, Lease, Timeshare coming soon • Free public search tools • Free property listings (all) • Unlimited Searches – no forced ‘leads’
LSC – Local Sales Channel • LSC: Local Sales Channel • Independent Contractor Position • Territory assigned by RSM • Individual or Company • Experience in RE (incl: Mortgage, Title) • Print / Online Advertising (Yellow Book, McLeod, etc.) • Team Player, Accountable, Energetic, Aggressive • Required Quota for each LSC for ongoing bonus
Primary Duties of LSC • SALES within assigned Region / Territory • Membership Acquisition • Brand Zealot for MyREALTY.com and GLS™ • Reporting: Sales, Opportunities, Forecasting • Attend Weekly LSC Calls for Regional Team • Accountability: Sales, Growth, Reporting • Exceed Territorial Quota and Sales Targets
Our Customers – ‘Personas’ Our customer base is broken down into specific ‘personas’. Each Persona receives a different mix of Branding, messaging, products and services from our website and other sales initiatives. Our ability to offer services and provide value to ‘more’ than just Agents / Brokers gives us a competitive advantage among RE Portals
Agents Brokers Banks Lenders Product Providers Svc. Providers Establishing Relationships“Life Cycle Containment” Buyers Sellers … simple.
Persona: Agent / Broker • Agent / Broker: (2.3M US, 10+M ww) • NAR-affiliated (REALTOR®) • Independent Licensed Agent/Broker • Commercial Real Estate • Leasing / Property Management • Investment Brokers & Groups
Persona: Consumer • Consumer: (300M US only – 6B global) • Buyer • Seller (FSBO, Agent-assisted) • Renter / Owner • We service the entire lifecycle of the consumer via property, products, and related service offerings (advertising)
Persona: Local Business • Service Provider: (25.5 million US) • Local Business • Regional • National • International • MyAd™ and MyWebsite offer affordable exposure and targeted marketing for businesses.
What we have to Sell / Offer Diverse Primary Product / Services Mix (launch) MyTools Agent IDXMyTools Broker IDX MyVirtual Tour Agent MyVirtual Tour Basic MyVirtual Tour Pro MyYard Sign Basic MyYard Sign Plus MyProperty Report MyName OnlineMyWebsite Service ProviderMyWebsite Agent/Broker MyTalking House MyForms (State) MyAd Basic MyAd Plus…and More!
Product Summary: MyTools IDX • MyTools Agent IDX (Agent ) • Agent IDX and Lead Capture tools • Add to any existing website • Over 140 MLS markets • Website Templates (1000+) included • MyTools Broker IDX (Broker) • Broker solution with Agent Roster, Agent Bio Pages, Agent / Office Search, and Lead Tools.
Product Summary: MyVirtual Tour • MyVirtual Tour Agent (Agent/Broker) • 35,000 Zip/Postal Codes in US+Canada • Full-service Virtual Tour • ‘1 price’ for all markets • Reduced pricing for Agent / Broker • Virtual Tour shown on MyREALTY.com
Product Summary: MyWebsite • MyWebsite Agent/Broker • Website Templates with self-management for Agents/Brokers. Includes: Forms, Blog, Flash • Note: this is our NON-IDX website solution • Affordable and Fast Solution • Flexible, feature-rich unlimited pages • Simple to setup and deploy • Hosting included w/monthly fee
Product Summary: MyWebsite • MyWebsite Service Provider • Website Templates (1000+) with simple online management for businesses of all types • Affordable and Fast Solution • Flexible, feature-rich – unlimited pages • Simple to setup and deploy • Hosting included w/monthly fee • Forms, Shopping Cart, Blog and more
Product Summary: MyTalking House • MyTalking House (available 08.07) • 60-Second audio for each property listing • Plays on Property Details page @ MyREALTY.com • Easy to Setup and Modify • Affordable service ‘in-demand’ by sellers • Agent / Owner records via Toll Free number • Monthly fee – cancels once home is sold • Can be maintained for ‘solds’ marketing, etc.
Product Summary: MyAd™ Basic • MyAd™ Basic • Free listing in ‘Find an Agent/Broker’ directory • Choice of 3 Primary Postal Codes • Agent Name / Business Name • Office Address with map function • Phone, Fax, Mobile contact numbers
Product Summary: MyAd™ Plus • MyAd™ Plus (all MyAd™ Basic, ‘plus’) • Enhanced listing in Agent / Broker directory • Agent Photo / Logo • 60-Second MyAd™ Audio Commercial • Description / Qualifications • Link to Website • Link to email Contact page • Link to ‘MyListings’ • Top of results list ‘weighted’ search
Product Summary: MyYard Sign Basic • MyYard Sign Basic • Simple, affordable, and effective Yard Sign kit • 1 Full-Size yard sign w/frame • 2 branded directional signs • Permanent marker • Branded refrigerator clip magnet
Product Summary: MyYard Sign Plus • MyYard Sign Plus • Expanded Yard Sign kit for better exposure • 2 Full-Size yard sign w/frame • 4 branded directional signs • Permanent marker • Branded refrigerator clip magnet
Product Summary: MyVirtual Tour • MyVirtual Tour Basic • Consumer and Business version of our MyVirtual Tour offering. Available in 35,000 postal codes throughout the US & Canada • MyVirtual Tour Pro • Upgraded and Enhanced Virtual Tour with Audio, Music, Additional Images, and more.
Product Summary: MyForms • MyForms (State) • Simple and Convenient: Downloadable real estate contracts for every state. Additional legal forms are also available for all categories of legal needs.
Product Summary: MyName Online • MyName Online • Google Ad optimization for Agents / Brokers featuring Google top placement for their ‘name’. This service is available on a monthly basis through our affiliate for Businesses, Service Providers, Agents / Brokers, and more.
Product Summary: MyProperty Report • MyProperty Report • In-depth reporting (3200+ US counties available) • Fast portfolio batch processing • The ability to view and print archived reports • Current sales comparable listings • Access to the latest tax assessments • Both Residential and non-Residential AVM • OCC compliance • Retro-valuation compliance • Flip indicators • Verification of ownership status of subject property vs. public records
Why GLS – Global Listing Service® Typically, property listings are marketed locally. Even via the web, most traffic is not driven on a National / International scope. This is changing daily with the advent of better tools, systems, and innovative approaches from Yahoo!, Google, Zillow and others. Today’s Agent / Broker is posting their listing content to a variety of 3rd party sites in an effort to capture the ‘long tail’ buyer and seller traffic.
The GLS® is the only aggregated worldwide super-set of real property data • Agent / Broker • FSBO • Brokerage / Brand • Commercial • Rental • New Construction • Timeshare • Vacation Homes • Investment • Foreclosure • International
Why GLS – Global Listing Service® The GLS™ provides a single-sourced solution for the consumer, Agent/Broker, and Service Provider to find ALL property types, in ALL areas. This is a massive undertaking requiring extensive DB and software development by MyREALTY.com. http://www.GlobaListingService.com
A Broker-Friendly Solution • MyREALTY.com was built as a Broker-Friendly solution • Free listings upload to all Agents / Brokers • Free directory listing to Agents / Brokers • Traffic / Leads go directly to Agent / Broker • We are not a Brokerage • We are not an ‘MLS’ • We offer the MAXIMUM exposure for listings • Agents / Brokers are getting ‘gouged’ by RE Portals
LSC Commission Plan • Each LSC is assigned a specific ‘Promo ID’ which tracks members and sales to their account. Commissions are earned as follows: • 50% of Setup Fees • 10% of Monthly Revenues (not incl. Setup Fees) • Ongoing Monthly Commissions (per quota) • Minimum Quota is: 100/100/10 • 10 sales per month, • 100 new agent signups, 100 non-agent signups (free services, member registrations, etc.)
LSC Advantages • As a MyREALTY.com LSC you have distinct advantages over ‘typical’ sales positions: • Commissions paid twice monthly • Ongoing monthly override bonuses • Control of your calendar and daily schedule • No ‘cube time’ required; your territory, your way • Coaching, Training, and help from your Regional Manager and the Corporate office • All customer support and service handled by MyREALTY.com Corporate. • Bonuses, Trips, Contests, and Giveaways for Sales Team
Are you Ready to Run? Our goal: to have the largest and most successful Outside Sales Team in this arena; and we are well on our way to making that a reality. The past 5 years have seen a dramatic change in the marketplace including the ‘downsizing’ of local sales forces in the Real Estate technology industry. Our LSC program brings back a ‘face’ to the brand, and is resulting in faster member acquisition, shorter sales cycles, and overall higher levels of service to our customers. Join the #1 Sales Team in the U.S.A. – take the next step and secure your territory as a MyREALTY.com LSC, today! Contact your RSM now!
Agents and Brokers What is important to them: Exposure for themselves / team / office Exposure for their Property Listings Access to Buyers and Sellers Credibility, Advantage, and Differentiation Relationships
Agents and Brokers • Exposure for themselves / team / office • Affordable Advertising to a WIDE Audience (FREE!) • Qualified Traffic – no waste of time : Buyers, Sellers, Referrals • Control of their contact information – Real Time • What happens if their Buyers / Sellers DON’T see them here? • Hundreds, Thousands, Millions of potential customers – FREE! • BE the local expert / local resource for our Buyers and Sellers • Our Buyers and Sellers WANT to find local Agents / Brokers • Our Network of Agents looking to REFER business
Agents and Brokers • 2. Exposure for their Property Listings • GLS – The Global Listing Service® • Global audience, more exposure means more Buyers • Sellers LOVE exposure and being in the GLS™ • What happens if their Buyers / Sellers DON’T see them here? • Sellers and Renters are using the GLS – Impress Them! • Leverage multiple property types to bring in More Buyers • When is the last time a Builder site brought you a Buyer? • When is the last time a FSBO listing brought you a Buyer?
Agents and Brokers • 3. Access to Buyers and Sellers • Everything an Agent does is about Buyers and Sellers • CAR: Buyers will ‘touch’ 17 agents before making decision • More Exposure = More ‘Touches’ = More Potential Business • What happens if their Buyers / Sellers DON’T see them here? • GLS™ is a vast resource for Properties of all types • FSBO: 67% of FSBO end up working with an Agent/Broker • MyAd Plus drives DIRECT TRAFFIC to Agent/Broker Site • Top-Shelf Marketing : Impress Sellers with FREE and $$ Tools • Our Network of Agents looking to REFER business
Agents and Brokers • 4. Credibility, Advantage, and Differentiation • Top Agents & Brokers leverage the GLS™, Portals, Referrals • Not ‘All’ Agents are on MyREALTY.com – top 10% • Control of their contact information – Real Time • What happens if their Buyers / Sellers DON’T see them here? • Hundreds, Thousands, Millions of potential customers – FREE! • BE the local expert / local resource for our Buyers and Sellers • Our Buyers and Sellers WANT to find local Agents / Brokers • Our Network of Agents looking to REFER business
Agents and Brokers • 5. Relationships • Building Relationships = Adding Value • Value-add Strategies can be expensive • Audio and Feedback Tools to engage with Consumers • What happens if their Buyers / Sellers DON’T see them here? • Be SEEN, HEARD, FOUND, READ, VIEWED, = Contacted • Home Depot Analogy: - Be where the customer is • Blog and Forum tools that Agents can use – Free 24/7 • Referrals – FREE and Open Referral Network, Worldwide
Foxecution – Simple. • Use your Tools • Business Cards – Your Promo ID • Sticky note pads – Your Promo ID • Email Signature – Your Promo ID • Voice Mail – Your Promo ID • Your Promo ID!!
Foxecution – Simple. • Leverage Your Network • Family and Friends – it’s update time • Agents and Brokers • Past Clients and Customers • Chamber & Organizations • People you Meet – get OUT there! • Your Promo ID!!
Are you Ready to WIN?! • Leverage your Regional Manager • Attend EVERY Regional Sales Call • ASK!!! – don’t hesitate to get the help you need • Get Noticed! • Be identified as a Leader in your Region • Contests are for Winning • Hang on to the rope – stay connected • We are providing you the Tools: People, Resources, and Partnerships to succeed. Foxecute – keep it Simple. . . And WIN!!
Next Training Session:‘Running the Numbers’ ’Setting realistic sales and commission goals for your territory’ You will learn and earn!